While many factors contribute to aging, scientists believe one primary reason is the depletion of a key cellular resource called NAD+. Nicotinamide adenine dinucleotide (NAD+) is a coenzyme found in every living cell and is as essential to those cells as water is to the body. But as we age, NAD+ levels decline. This natural decline may speed up anytime we eat too much, drink too much, work too much, stay in the sun for too long, don’t sleep well, or get sick.
Because NAD+ is essential to healthy cellular metabolism, the less we have of it, the harder it is for our cells to stay healthy as we age. But higher NAD+ levels have been linked to all kinds of positive health benefits. [LINK TO BENEFITS CLAIM ON SCIENCE OR PRODUCT PAGE]
In 2004, Charles Brenner PhD discovered a unique and overlooked form of vitamin B3 (nicotinamide riboside) that is a natural precursor to NAD+. Meaning it helps our cells create more NAD+ and thereby helps them function better.
NIAGEN® is the first and only patented and safety tested form of nicotinamide riboside, and is proven to increase NAD+ levels.*