{"title":"Core","description":null,"products":[{"product_id":"tru-niagen-300mg","title":"Tru Niagen® 300mg","description":"\u003cp\u003eOur foundational 300mg daily serving is clinically shown to increase NAD+ levels by over 50% in most individuals. \u003c\/p\u003e\n\u003cp\u003eTru Niagen gives you the daily support you need to help your body manage the cellular demands of aging and stressors such as poor diet, excess alcohol consumption, overtraining, a sedentary lifestyle, immune stress, and excess sun exposure. \u003c\/p\u003e\n\u003cp\u003eOur award-winning, key ingredient, Niagen® NR (nicotinamide \u003cmeta charset=\"utf-8\"\u003eriboside), is backed by world-leading researchers, and currently over 75% of published peer-reviewed clinical studies on NR use Niagen® NR.\u003c\/p\u003e\n\u003cp\u003eMade in the U.S. with globally sourced components.\u003cbr\u003e\u003c\/p\u003e\n\u003ctable style=\"height: 175px; width: 98.7868%;\" width=\"100%\"\u003e\n\u003ctbody\u003e\n\u003ctr style=\"height: 165px;\"\u003e\n\u003ctd style=\"width: 24.6461%; height: 165px;\"\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0609\/2737\/7477\/files\/delicious-living-color_240x240_345a1304-e4d3-40ac-b0f3-fee6f54dfc3a_240x240.png?v=1726515371\" alt=\"Tru Niagen 300mg won the Consumer Choice Award, voted as a top supplement for those seeking a trusted solution for everyday wellness and cellular vitality.\" style=\"margin-bottom: 16px; float: none;\" width=\"79\" height=\"79\"\u003e\u003c\/div\u003e\n\u003c\/td\u003e\n\u003ctd style=\"width: 24.6461%; height: 165px;\"\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg height=\"85\" width=\"85\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0609\/2737\/7477\/files\/hwb_color_240x240_48af523b-5b51-46a4-8966-eaf57ff12882_240x240.png?v=1726515423\" alt='Tru Niagen 300mg earned the prestigious \"Most Beloved Brand\" title in 2023, celebrating our trusted role in enhancing wellness through cellular health support.' style=\"margin-bottom: 16px; float: none;\"\u003e\u003c\/div\u003e\n\u003c\/td\u003e\n\u003ctd style=\"width: 24.6461%; height: 165px;\"\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0893\/1524\/6370\/files\/NI-Award-24-Europe-Winner-ol_240x240.png?v=1727124445\" alt=\"Niagen was honored as the 2024 Healthy Aging Ingredient of the Year, underscoring our ingredient’s proven ability to promote long-term cellular resilience.\" style=\"margin-bottom: 16px; float: none;\" width=\"94\" height=\"94\"\u003e\u003c\/div\u003e\n\u003c\/td\u003e\n\u003ctd style=\"width: 24.8234%; height: 165px;\"\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0609\/2737\/7477\/files\/Tested-Landscape-Pill-Color_240x240.svg?v=1772546434\" alt=\"TESTED by SuppCo certified. Active ingredients independently verified by ISO 17025–accredited labs—anonymously purchased off the shelf, just like you would.\" style=\"margin-bottom: 16px; float: none;\"\u003e\u003c\/div\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e","brand":"Tru Niagen","offers":[{"title":"30","offer_id":41905353850949,"sku":"CTNUS3006030010","price":49.0,"currency_code":"USD","in_stock":true},{"title":"90","offer_id":41905353883717,"sku":"CTNUS3006090010","price":127.0,"currency_code":"USD","in_stock":true},{"title":"180","offer_id":41905353916485,"sku":"CTNUS3006090010-KIT","price":244.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0609\/2737\/7477\/files\/pdp_300mg_30ct_660x600_x2_c1a79060-1b0a-4eea-b8dd-893c4dc63643.jpg?v=1726177548"},{"product_id":"tru-niagen-1000mg","title":"Tru Niagen® Pro 1,000mg","description":"\u003cp\u003eOur clinical-strength 1000mg Tru Niagen Pro is the most researched daily serving, clinically shown to increase NAD+ levels by up to 150% and maintain elevated levels with daily supplementation. \u003c\/p\u003e\n\u003cp\u003eFormerly exclusive to physicians and athletes, this potent serving helps support whole-body cellular energy to optimize daily vitality and healthy aging. \u003c\/p\u003e\n\u003cp\u003eOur key ingredient, Niagen, is backed by world-leading researchers, currently over 75% of published peer-reviewed clinical studies on NR use Niagen® NR.\u003c\/p\u003e\n\u003cp\u003eMade in the U.S. with globally sourced components.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ctable style=\"height: 121px; width: 100%;\" width=\"100%\"\u003e\n\u003ctbody\u003e\n\u003ctr style=\"height: 19px;\"\u003e\n\u003ctd style=\"width: 25%;\"\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Niagen was awarded Best Ingredient Supplier in 2019, highlighting our dedication to providing a well-researched and trusted source for healthy aging support.\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0609\/2737\/7477\/files\/nutritional_outlooks_bes_ingredients_supplier_240x240.png?v=1727352049\" width=\"137\" height=\"124\"\u003e\u003c\/div\u003e\n\u003c\/td\u003e\n\u003ctd style=\"width: 25%;\"\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg height=\"168\" width=\"168\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0609\/2737\/7477\/files\/NI-Award-24-Europe-Winner-ol_240x240.png?v=1727352191\" alt=\"Niagen was honored as the 2024 Healthy Aging Ingredient of the Year, underscoring our ingredient’s proven ability to promote long-term cellular resilience.\" style=\"margin-bottom: 16px; float: none;\"\u003e\u003c\/div\u003e\n\u003c\/td\u003e\n\u003ctd style=\"width: 25%;\"\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"TESTED by SuppCo certified. Active ingredients independently verified by ISO 17025–accredited labs—anonymously purchased off the shelf, just like you would.\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0609\/2737\/7477\/files\/Tested-Landscape-Pill-Color_240x240.svg?v=1772546434\"\u003e\u003c\/div\u003e\n\u003c\/td\u003e\n\u003ctd style=\"width: 25%;\"\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0609\/2737\/7477\/files\/NSF_Certified_for_Sport-image_1_240x240.png?v=1786466367\" alt=\"Independent certification that tests for 290+ banned substances, verifies label accuracy, and screens for contaminants. The standard in competitive athletics.\" style=\"margin-bottom: 12px; float: none;\"\u003e\u003c\/div\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e","brand":"Tru Niagen","offers":[{"title":"60","offer_id":42000589914181,"sku":"CTNUS5006060010","price":116.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0609\/2737\/7477\/files\/pdp_1000mg_product_660x660_x2_20f35ce6-9d62-4e50-be29-4cd7e0b10bd0.png?v=1757966827"},{"product_id":"tru-niagen-300mg-stick-packs","title":"Tru Niagen® 300mg Stick Packs","description":"\u003cp\u003eTru Niagen® Stick Packs deliver 300mg of Niagen® in a flavorless, mixable powder format. Clinically shown to boost NAD+ by over 50% and maintain elevated levels with daily supplementation. \u003c\/p\u003e\n\u003cp\u003eEnhanced with inulin, a good source of plant-based prebiotic fiber for gut health support, these convenient stick packs are made for life on the move. Mix into your favorite drink or smoothie, stash them in your gym or work bag—they're perfect for traveling light.\u003c\/p\u003e\n\u003cp\u003eOur key ingredient, Niagen, is backed by world-leading researchers, currently over 75% of published peer-reviewed clinical studies on NR use Niagen® NR.\u003c\/p\u003e\n\u003cp\u003eNSF Certified for Sport®. Made in the U.S. with globally sourced components.\u003c\/p\u003e\n\u003ctable width=\"100%\" style=\"height: 121px; width: 100%;\"\u003e\n\u003ctbody\u003e\n\u003ctr style=\"height: 19px;\"\u003e\n\u003ctd style=\"width: 25%;\"\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Niagen was awarded Best Ingredient Supplier in 2019, highlighting our dedication to providing a well-researched and trusted source for healthy aging support.\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0609\/2737\/7477\/files\/nutritional_outlooks_bes_ingredients_supplier_240x240.png?v=1727352049\" width=\"137\" height=\"124\"\u003e\u003c\/div\u003e\n\u003c\/td\u003e\n\u003ctd style=\"width: 25%;\"\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg height=\"168\" width=\"168\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0609\/2737\/7477\/files\/NI-Award-24-Europe-Winner-ol_240x240.png?v=1727352191\" alt=\"Niagen was honored as the 2024 Healthy Aging Ingredient of the Year, underscoring our ingredient’s proven ability to promote long-term cellular resilience.\" style=\"margin-bottom: 16px; float: none;\"\u003e\u003c\/div\u003e\n\u003c\/td\u003e\n\u003ctd style=\"width: 25%;\"\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0609\/2737\/7477\/files\/Tested-Landscape-Pill-Color_240x240.svg?v=1772546434\" alt=\"TESTED by SuppCo certified. Active ingredients independently verified by ISO 17025–accredited labs—anonymously purchased off the shelf, just like you would.\" style=\"margin-bottom: 16px; float: none;\"\u003e\u003c\/div\u003e\n\u003c\/td\u003e\n\u003ctd style=\"width: 25%;\"\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0609\/2737\/7477\/files\/NSF_Certified_for_Sport-image_1_240x240.png?v=1786466367\" alt=\"Independent certification that tests for 290+ banned substances, verifies label accuracy, and screens for contaminants. The standard in competitive athletics.\" style=\"margin-bottom: 12px; float: none;\"\u003e\u003c\/div\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e","brand":"Tru Niagen","offers":[{"title":"30","offer_id":42000589946949,"sku":"CTNUS3005030912","price":58.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0609\/2737\/7477\/files\/pdp_StickPack_3quarter_660x660_x3_690867d7-7f76-4807-b665-a622d0e12098.png?v=1752683175"}],"url":"https:\/\/www.truniagen.com\/collections\/core.oembed","provider":"Tru Niagen","version":"1.0","type":"link"}