{"title":"Get Started","description":null,"products":[{"product_id":"tru-niagen-300mg","title":"Tru Niagen® 300mg","description":"\u003cp\u003eOur foundational 300mg daily serving is clinically shown to increase NAD+ levels by over 50% in most individuals.\u003c\/p\u003e\n\u003cp\u003eTru Niagen gives you the daily support you need to help your body manage the cellular demands of aging and stressors such as poor diet, excess alcohol consumption, overtraining, a sedentary lifestyle, immune stress, and excess sun exposure.\u003c\/p\u003e\n\u003cp\u003eOur award-winning, key ingredient, Niagen® NR (nicotinamide \u003cmeta charset=\"utf-8\"\u003eriboside), is backed by world-leading researchers, and currently over 75% of published peer-reviewed clinical studies on NR use Niagen® NR.\u003c\/p\u003e\n\u003cp\u003eMade in the U.S. with globally sourced components.\u003cbr\u003e\u003c\/p\u003e\n\u003ctable style=\"height: 175px; width: 98.7868%;\" width=\"100%\"\u003e\n\u003ctbody\u003e\n\u003ctr style=\"height: 165px;\"\u003e\n\u003ctd style=\"width: 24.6461%; height: 165px;\"\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0609\/2737\/7477\/files\/delicious-living-color_240x240_345a1304-e4d3-40ac-b0f3-fee6f54dfc3a_240x240.png?v=1726515371\" alt=\"Tru Niagen 300mg won the Consumer Choice Award, voted as a top supplement for those seeking a trusted solution for everyday wellness and cellular vitality.\" style=\"margin-bottom: 16px; float: none;\" width=\"79\" height=\"79\"\u003e\u003c\/div\u003e\n\u003c\/td\u003e\n\u003ctd style=\"width: 24.6461%; height: 165px;\"\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg height=\"85\" width=\"85\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0609\/2737\/7477\/files\/hwb_color_240x240_48af523b-5b51-46a4-8966-eaf57ff12882_240x240.png?v=1726515423\" alt='Tru Niagen 300mg earned the prestigious \"Most Beloved Brand\" title in 2023, celebrating our trusted role in enhancing wellness through cellular health support.' style=\"margin-bottom: 16px; float: none;\"\u003e\u003c\/div\u003e\n\u003c\/td\u003e\n\u003ctd style=\"width: 24.6461%; height: 165px;\"\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0893\/1524\/6370\/files\/NI-Award-24-Europe-Winner-ol_240x240.png?v=1727124445\" alt=\"Niagen was honored as the 2024 Healthy Aging Ingredient of the Year, underscoring our ingredient’s proven ability to promote long-term cellular resilience.\" style=\"margin-bottom: 16px; float: none;\" width=\"94\" height=\"94\"\u003e\u003c\/div\u003e\n\u003c\/td\u003e\n\u003ctd style=\"width: 24.8234%; height: 165px;\"\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0609\/2737\/7477\/files\/Tested-Landscape-Pill-Color_240x240.svg?v=1772546434\" alt=\"TESTED by SuppCo certified. Active ingredients independently verified by ISO 17025–accredited labs—anonymously purchased off the shelf, just like you would.\" style=\"margin-bottom: 16px; float: none;\"\u003e\u003c\/div\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e","brand":"Tru Niagen","offers":[{"title":"30","offer_id":41905353850949,"sku":"CTNUS3006030010","price":49.0,"currency_code":"USD","in_stock":true},{"title":"90","offer_id":41905353883717,"sku":"CTNUS3006090010","price":127.0,"currency_code":"USD","in_stock":true},{"title":"180","offer_id":41905353916485,"sku":"CTNUS3006090010-KIT","price":244.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0609\/2737\/7477\/files\/pdp_300mg_30ct_660x600_x2_c1a79060-1b0a-4eea-b8dd-893c4dc63643.jpg?v=1726177548"},{"product_id":"tru-niagen-1000mg","title":"Tru Niagen® Pro 1,000mg","description":"\u003cp\u003eOur clinical-strength 1000mg Tru Niagen Pro is the most researched daily serving, clinically shown to increase NAD+ levels by up to 150% and maintain elevated levels with daily supplementation. \u003c\/p\u003e\n\u003cp\u003eFormerly exclusive to physicians and athletes, this potent serving helps support whole-body cellular energy to optimize daily vitality and healthy aging. \u003c\/p\u003e\n\u003cp\u003eOur key ingredient, Niagen, is backed by world-leading researchers, currently over 75% of published peer-reviewed clinical studies on NR use Niagen® NR.\u003c\/p\u003e\n\u003cp\u003eMade in the U.S. with globally sourced components.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ctable style=\"height: 121px; width: 100%;\" width=\"100%\"\u003e\n\u003ctbody\u003e\n\u003ctr style=\"height: 19px;\"\u003e\n\u003ctd style=\"width: 25%;\"\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Niagen was awarded Best Ingredient Supplier in 2019, highlighting our dedication to providing a well-researched and trusted source for healthy aging support.\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0609\/2737\/7477\/files\/nutritional_outlooks_bes_ingredients_supplier_240x240.png?v=1727352049\" width=\"137\" height=\"124\"\u003e\u003c\/div\u003e\n\u003c\/td\u003e\n\u003ctd style=\"width: 25%;\"\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg height=\"168\" width=\"168\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0609\/2737\/7477\/files\/NI-Award-24-Europe-Winner-ol_240x240.png?v=1727352191\" alt=\"Niagen was honored as the 2024 Healthy Aging Ingredient of the Year, underscoring our ingredient’s proven ability to promote long-term cellular resilience.\" style=\"margin-bottom: 16px; float: none;\"\u003e\u003c\/div\u003e\n\u003c\/td\u003e\n\u003ctd style=\"width: 25%;\"\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"TESTED by SuppCo certified. Active ingredients independently verified by ISO 17025–accredited labs—anonymously purchased off the shelf, just like you would.\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0609\/2737\/7477\/files\/Tested-Landscape-Pill-Color_240x240.svg?v=1772546434\"\u003e\u003c\/div\u003e\n\u003c\/td\u003e\n\u003ctd style=\"width: 25%;\"\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0609\/2737\/7477\/files\/NSF_Certified_for_Sport-image_1_240x240.png?v=1786466367\" alt=\"Independent certification that tests for 290+ banned substances, verifies label accuracy, and screens for contaminants. The standard in competitive athletics.\" style=\"margin-bottom: 12px; float: none;\"\u003e\u003c\/div\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e","brand":"Tru Niagen","offers":[{"title":"60","offer_id":42000589914181,"sku":"CTNUS5006060010","price":116.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0609\/2737\/7477\/files\/pdp_1000mg_product_660x660_x2_20f35ce6-9d62-4e50-be29-4cd7e0b10bd0.png?v=1757966827"},{"product_id":"tru-niagen-beauty","title":"Tru Niagen® Beauty","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003cspan\u003eMeet the newest innovation from the most trusted brand in NAD+ science: Tru Niagen Beauty—the only U.S. beauty supplement powered by NAD-boosting Niagen®. This formula supports a healthy cellular foundation for skin, hair, and nails by combining patented NAD+ support with a precision blend of beauty actives.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eDesigned to complement your healthy-aging routine, this comprehensive blend features 100mg of stack-ready Niagen® plus clinically studied ingredients including hyaluronic acid, astaxanthin, grape seed extract, vitamin E, and biotin—all known to nourish beauty from within.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eStart at the cellular level with Tru Niagen Beauty, designed to amplify your daily Tru Niagen routine for whole-body benefits, inside and out.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eMade in the U.S. with globally sourced components.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ctable width=\"100%\" style=\"width: 100%; height: 121px;\"\u003e\n\u003ctbody\u003e\n\u003ctr style=\"height: 121px;\"\u003e\n\u003ctd style=\"width: 33.33%; height: 121px; text-align: center; vertical-align: middle;\"\u003e\n\u003cimg alt=\"TESTED by SuppCo certified. Active ingredients independently verified by ISO 17025–accredited labs—anonymously purchased off the shelf, just like you would.\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0609\/2737\/7477\/files\/Tested-Landscape-Pill-Color_240x240.svg?v=1772546434\" style=\"display: block; margin: 0 auto; width: 117px; height: 106px; object-fit: contain;\"\u003e\n\u003c\/td\u003e\n\u003ctd style=\"width: 33.33%; height: 121px; text-align: center; vertical-align: middle;\"\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0609\/2737\/7477\/files\/nutritional_outlooks_bes_ingredients_supplier.png?v=1727352049\" alt=\"Niagen was awarded Best Ingredient Supplier in 2019, highlighting our dedication to providing a well-researched and trusted source for healthy aging support.\" style=\"margin-bottom: 12px; float: none;\"\u003e\u003c\/div\u003e\n\u003c\/td\u003e\n\u003ctd style=\"width: 33.33%; height: 121px; text-align: center; vertical-align: middle;\"\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0609\/2737\/7477\/files\/nutra-ing-color_240x240_7c179e66-f696-4427-81f9-0f23f03cc927_240x240.png?v=1726515415\" alt=\"Niagen was honored as the 2024 Healthy Aging Ingredient of the Year, underscoring our ingredient’s proven ability to promote long-term cellular resilience.\" style=\"margin-bottom: 12px; float: none;\"\u003e\u003c\/div\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e","brand":"Tru Niagen","offers":[{"title":"30","offer_id":43911340916805,"sku":"CBTUS1006030010","price":49.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0609\/2737\/7477\/files\/pdp_Beauty_30ct_660x660_x2_cf251da8-94ae-42ea-8f9f-423e304088a7.png?v=1762550390"},{"product_id":"niagen-nanocloud","title":"Niagen NanoCloud™","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003cspan\u003ePrecision-dosed Niagen NanoCloud™ sachets activate with your water-based serum or moisturizer at the moment of application, delivering patented Niagen®, an NAD+ precursor, at peak potency—for visibly smoother, more even, more youthful-looking skin.*\u003c\/span\u003e\u003c\/p\u003e","brand":"Tru Niagen","offers":[{"title":"1-pack (30 count)","offer_id":44698103906373,"sku":"CCSUS05012030010","price":59.0,"currency_code":"USD","in_stock":true},{"title":"2-pack (60 count)","offer_id":44698103939141,"sku":"CCSUS05012030010-02","price":99.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0609\/2737\/7477\/files\/pdp_NigenNanocloud_30ct_product_660x660_x2_5.png?v=1792431876"}],"url":"https:\/\/www.truniagen.com\/collections\/get-started.oembed","provider":"Tru Niagen","version":"1.0","type":"link"}