AGE BETTER® LIVE BETTER
A breakthrough for your health, backed by leading scientists.
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YOU HAVE 37 TRILLION CELLS IN YOUR BODY. TODAY, THEY AWAKEN.
TRU NIAGEN® is a unique form of vitamin B3 clinically proven to safely increase your cell’s ability to make energy, with NAD.*
WHY YOUR BODY NEEDS NAD
NAD is an essential building block during energy production. But we lose up to 50% of our NAD levels between the ages of 40 and 60. When NAD levels are low, our cells can't produce the energy they need to maintain our health as we age. Here are some of the reasons why replenishing NAD levels is a good idea.
"We have a responsibility to uncover the true value of this once-in-a-very-long-lifetime ingredient."
—Rob Fried, Chief Executive Officer
WHAT THE SCIENCE SAYS
Scientists have known about the vital role of NAD since 1906. Since then, they’ve learned NAD is found in every living cell,
and that it fuels the mitochondria, which keeps almost every tissue in the body healthy. In 2004,
a landmark study by Dr. Charles Brenner uncovered a unique form of vitamin B3 that could safely and
quickly raise NAD levels. Now with Dr. Brenner as our Chief Scientific Advisor, we’re bringing NIAGEN® to everyone.
4 Published Human Clinical Trials
All four peer-reviewed published
clinical trials confirm NIAGEN® is a safe and efficient way of increasing NAD levels in humans.
100+ Preclinical Studies
Preclinical studies at Dartmouth Medical School, University of Iowa, and École Polytechnique Fédérale de Lausanne lay the
foundation for our human clinical trials.
3 FDA Safety Reviews
NIAGEN® was twice successfully reviewed under FDA's new dietary ingredient (NDI) notification program,
and also successfully notified to the FDA as generally recognized as safe (GRAS).
20+ Licensed Patents
Our parent company, ChromaDex, holds a robust portfolio of domestic and international patents for both the production and
distribution of NIAGEN®.
140+ Research Collaborations
NIAGEN® has been independently researched by teams at Cambridge University, Northwestern
University, Duke University, New York University, University of California, and many more
around the world to uncover the full potential of NAD to enhance human health.
4 Published Human Clinical Trials
All four peer-reviewed published
clinical trials confirm NIAGEN® is a safe and efficient way of increasing NAD levels in humans.
100+ Preclinical Studies
Preclinical studies at Dartmouth Medical School, University of Iowa, and École Polytechnique Fédérale de Lausanne lay the
foundation for our human clinical trials.
3 FDA Safety Reviews
NIAGEN® was twice successfully reviewed under FDA's new dietary ingredient (NDI) notification program,
and also successfully notified to the FDA as generally recognized as safe (GRAS).
20+ Licensed Patents
Our parent company, ChromaDex, holds a robust portfolio of domestic and international patents for both the production and
distribution of NIAGEN®.
140+ Research Collaborations
NIAGEN® has been independently researched by teams at Cambridge University, Northwestern University,
Duke University, New York University, University of California, and many more around the world
to uncover the full potential of NAD to enhance human health.
WHAT THE PRESS IS SAYING
"Levels of NAD decline with age, and fasting is one way to replenish them; NR supplements are another."
“In 2004, when my lab was stationed at Dartmouth, we realized that there was another way that cells could make NAD, using a molecule called nicotinamide riboside (NR).”
“Another NAD+ booster, NR (nicotinamide riboside), found in ChromaDex’s Tru Niagen supplement can easily be purchased online,
and has been shown to be safe in humans.”
“Nicotinamide riboside is rare among supplement compounds in that it is being studied extensively, in trials funded by ChromaDex
and other parties.”
"Niagen is a branded form of Nicotinamide Riboside (NR)—a form of vitamin B3 being studied extensively around the world for
its ability to increase health span."
"NAD is vital to how cells use energy, a key player in metabolism."
"NAD+ is a molecule found in all living cells and is critical for regulating cellular aging and maintaining proper function
of the whole body."
“The power of this form of vitamin B3 to raise NAD impressed me back in 2004 when I discovered it. Now, 14 years and 42 publications
on NAD later, its unique ability to restore balance in the face of metabolic stress continues to
amaze me.”
—Dr. Charles Brenner, Ph.D., World’s Foremost Authority on NAD Metabolism
AGE BETTER® LIVE BETTER
AGE BETTER®
LIVE BETTER
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