25 years of NAD+ expertise: ChromaDex is the gold standard
For 25 years, ChromaDex has led the way in healthy-aging science, earning its place as the gold standard in the industry. Our award-winning research, backed by over 140 partnerships with prestigious institutions like Harvard and the National Institute of Health, underscore our commitment to advancing science for your health.
As the leader in the NAD+ space, ChromaDex continues to innovate, with Tru Niagen recognized globally as the gold standard in NAD+ supplementation. Discover the science and quality that make us the trusted choice for researchers and people like you alike.
Every cell in your body consumes NAD+. The most “energetically expensive” tissues and organs consume the most. NAD+ is used to convert energy from food into cellular energy, and is essential for cellular repair. Hundreds of enzymes rely on it to catalyze critical cellular processes like maintaining and repairing DNA, controlling tissue breakdown, and managing metabolism. NAD+ is vital to systemic homeostasis; and declining levels may lead to age-related health issues. It is difficult to replenish the NAD+ lost over time through diet or other means, which is why supplementation is recommended. However, supplementing with NAD+ alone is far less effective than supplementation with NAD+ precursors. The NAD+ molecule is too large to enter cells and must first be broken down into its components. Of all the NAD+ precursors—niacin, niacinamide, NMN, nicotinamide riboside or NR (a novel form of vitamin B3), and tryptophan—NR is one of the most efficient and well studied. NR can pass through cell membranes, while NMN cannot. And NR requires only two enzymatic steps to create NAD+, while other precursors involve several steps. After NR enters the cell, an enzyme called NR kinase turns NR into NMN. This is known as the NR kinase pathway. Then, another enzyme, NMN adenylyltransferase, converts NMN into NAD+. The patented NR in Tru Niagen® is one of the best ways to elevate NAD+ levels, and with daily use, will slowly increase the amount of available NAD+ in your body and help the 37.2 trillion differentiated cells in your brain, heart, muscles, and other tissues and organs thrive.
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ONE OF THE MOST WELL RESEARCHED PATENTED SUPPLEMENTS ON THE MARKET**; BACKED BY
2 Nobel Prize
Winners
40+ Patents
300+ Published Scientific
Studies
275+ Global Research
Collaborations
A next-generation
healthy-aging supplement
Unlock the power of one of the most innovative and well-researched supplements available: Tru Niagen. Backed by decades of groundbreaking science, Tru Niagen may target the effects of aging and lifestyle stressors at the cellular level with our patented form of nicotinamide riboside (NR), Niagen®.
It all begins within your 37.2 trillion cells, fueled by a vital molecule called NAD+ (nicotinamide adenine dinucleotide). Replenishing your NAD+ levels with Tru Niagen may provide crucial support for your body’s natural ability to maintain energy, vitality, and overall health – from the inside out.
Activate cellular energy
with Tru Niagen
NAD+ is vital for your cells' survival and function, fueling processes like energy production and cellular repair. Unfortunately, NAD+ levels naturally decline from birth, accelerating around age 30, and dropping by up to 65% by age 70.
Every cell in your body uses NAD+ to combat oxidative stress and metabolic challenges. Even in a low-stress environment, NAD+ naturally diminishes over time. Thankfully, Tru Niagen is the #1 NAD+ booster** that may help significantly restore your NAD+ levels, which can help support the crucial energy and repair mechanisms of your cells.
EXPLORE THE BENEFITS OF TRU NIAGEN® PRODUCTS
HEALTHY AGING*
May help combat the effects of aging on your 37.2 trillion cells.
Healthy AgingBRAIN*
May support brain cells with the essential energy and repair they need.
Brain HealthHEART*§
Can help fuel your heart cells with NAD+-boosted cellular energy and repair.
Heart Health§In combination with a healthy lifestyle.
MUSCLE*
May help energize and repair muscle cells, which can support performance and recovery.
Muscle HealthIMMUNE*
May help boost immunity and resilience during times of immune stress.
Immune HealthCELLULAR HEALTH*
May help maintain healthy mitochondria and recovery from damage.
Cellular HealthLIFESTYLE STRESS MANAGEMENT*‡
Counterbalance the stressors your body encounters every single day.
Lifestyle Stress Management‡Specific to physiological (not mental) stress.
Can help fuel your heart cells with NAD+-boosted cellular energy and repair.
Heart Health§In combination with a healthy lifestyle.
May help energize and repair muscle cells, which can support performance and recovery.
Muscle Health
Counterbalance the stressors your body encounters every single day.
Lifestyle Stress Management‡Specific to physiological (not mental) stress.
Meet our star supernutrient
Your cells thrive on NAD+, a coenzyme essential for energy production and cellular repair, powering whole-body health at the cellular level. Tru Niagen contains Niagen®, our patented form of NR (nicotinamide riboside), which may be the most efficient precursor to NAD+. Tru Niagen may boost NAD+ levels by over 50% (300mg) and up to 150% (1,000mg) in most individuals in as little as two to three weeks.
BACKED BY WORLD-LEADING SCIENTISTS
Tru Niagen, powered by ChromaDex, leverages 25 years of scientific excellence. Our foundation is solidified by an esteemed scientific advisory board, including Nobel Prize laureates Sir John Walker (Cambridge) and Dr. Roger Kornberg (Stanford).
Our Chief Scientific Advisor is Dr. Charles Brenner, a world-leading pioneer in NAD+ research, who discovered the NAD-boosting potential of our star ingredient, NR. Our commitment to cutting-edge research and innovation drives our mission to enhance health and longevity.
Dr. Roger Kornberg
Professor of Structural Biology, Stanford University School of Medicine
Nobel Prize Winner, Chemistry
Dr. Brunie H. Felding
Associate Professor of Molecular Medicine, Scripps Research Institute
Renowned breast cancer researcher focused on NAD+ supplementation
Dr. David L. Katz, M.D., M.P.H., FACPM, FACP, FACLM
Founder of Yale-Griffin Prevention Research Center and Past President of the American College of Lifestyle Medicine
Leading expert in nutrition, health promotion, and chronic disease prevention
Dr. Rudolph Tanzi
Kennedy Professor of Neurology, Harvard University
Director, Genetics and Aging Research Unit, Massachusetts General Hospital
Sir John Walker FRS, FMedSci
Emeritus Director and Professor MRC Mitochondrial Biology Unit, Cambridge
Nobel Prize Winner, Chemistry
Dr. Charles Brenner
Chair of the Department of Diabetes and Cancer Metabolism, City of Hope
World's foremost authority on NAD+ metabolism
Dr. Bruce German
Chairman of Food, Nutrition, and Health, University of California, Davis
Leader in food, nutrition, and wellness innovation
Dr. Vilhelm (Will) Bohr, M.D., Ph.D., D.Sc.
Chief of the Laboratory of Molecular Genetics at the National Institute on Aging
One of the world’s most published researchers on aging and neurodegenerative disease
ENDORSED BY ELITE INNOVATORS
Prominently featured in leading scientific journals and renowned publications. Endorsed by elite athletes and top influencers. Recognized globally for our transformative impact on health and performance.
Tru Niagen stands out as the leading, gold-standard NAD+ supplement... crucial for maintaining cellular resilience, energy metabolism, and overall cellular repair. Further, it features patented nicotinamide riboside (NR), which is the most efficient NAD+ precursor available.
Dr. Jim LaValle Clinical Pharmacist, CEO of Metabolic Code Enterprises, and ChromaDex Consultant
I recommend this to everyone I know. Tru Niagen gives me the sustained energy and resilience to stay fit while staying busy with podcast recordings, writing, and being a mom of two energetic young kids.
Jennifer Cohen Bestselling Author, Wellness Educator, Podcast Host, Serial Entrepreneur, and Tru Niagen Partner
Tru Niagen stands out as the leading, gold-standard NAD+ supplement... crucial for maintaining cellular resilience, energy metabolism, and overall cellular repair. Further, it features patented nicotinamide riboside (NR), which is the most efficient NAD+ precursor available.
Dr. Jim LaValle Clinical Pharmacist, CEO of Metabolic Code Enterprises, and ChromaDex Consultant
I recommend this to everyone I know. Tru Niagen gives me the sustained energy and resilience to stay fit while staying busy with podcast recordings, writing, and being a mom of two energetic young kids.
Jennifer Cohen Bestselling Author, Wellness Educator, Podcast Host, Serial Entrepreneur, and Tru Niagen Partner
TRANSFORM THE WAY YOU AGE
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