Who We Are

Backed by ChromaDex's 25 years of innovation and research.

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About Tru Niagen

Developed by ChromaDex, the pioneering company driving world-leading NAD+ and healthy-aging research, Tru Niagen® is the number one NAD+ supplement in the United States.*

Helping people around the world transform the way they age, Tru Niagen may increase NAD+ by over 50% (300mg) and up to 150% (1,000mg) in most individuals. Featuring our unique form of patented nicotinamide riboside (NIAGEN® NR), which may be one of the most efficient and superior-quality NAD+ precursor available. Read the clinical study findings.

Setting the gold standard in scientific rigor, safety, quality, and transparency, Tru Niagen is backed by two Nobel Prize winners, 30+ human clinical studies, and 300+ published scientific studies, and has been accepted by the world’s most rigorous regulatory bodies.

*Based on the top-selling dietary supplement brands by revenue per the largest U.S. e-commerce marketplace (as of 3/1/2023-2/29/2024).

We want to get the most out of every moment. Our purpose is to invigorate life, even through challenging times.

Now more than ever, we are focusing on what really matters. Checking in on neighbors, sharing the latest scientific information, video chatting with family, friends, and colleagues—our society has stepped up in an extraordinary way to support one another. It seems the best of us emerges during the toughest of times.

I feel very fortunate to work at a company whose product can help us maintain our cellular health—which is health at the most foundational level. Tru Niagen® increases your levels of NAD+, which is critical to generating energy within the trillions of cells throughout your body. These levels decline not only with age but also with physiological stress on your body. Without NAD+, your cells can't function properly, and neither can you.

The science behind NAD+, Niagen®, and cellular health continues to grow at an unparalleled rate. That is why I send Tru Niagen® to my loved ones, and I encourage the Tru Niagen® community to share the science as well.

To your health,

Rob Fried

CEO, ChromaDex

Our journey in science

1999 - ChromaDex is founded

Relationships with leading universities and institutions built the pillars of ChromaDex. Powered by business, ChromaDex further accelerates research by discovering and licensing early-stage, IP-backed ingredient technologies.

Group picture of the ChromaDex team in 1999
Dr. Charles Brenner in the lab
an assortment of testing bottles with long stickers
Pills of Niagen on a flat surface next to a clear glass bottle.
an assortment of laboratory equipment
green liquid in a test tube
bottle of Tru Niagen on a flat wood surface
Canadian flag flapping in the wind
Sydney Opera House with a beautiful sky in the background
scientists looking through a microscope in a lab

Setting the gold standard in the supplement industry since 1999.

ChromaDex represents 25 years of world-leading scientific innovation and excellence. Tru Niagen is backed by Nobel prize-winning scientists, 30 published peer-reviewed human clinical studies, 300+ published studies, and regulatory acceptance by the four most rigorous regulatory bodies in the world: the U.S., Canada, the European Union, and Australia.

2L & NSF Certifications

Learn More
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BACKED BY WORLD-LEADING SCIENTISTS

Tru Niagen, powered by ChromaDex, leverages 25 years of scientific excellence. Our foundation is solidified by an esteemed scientific advisory board, including Nobel Prize laureates Sir John Walker (Cambridge) and Dr. Roger Kornberg (Stanford).

Our Chief Scientific Advisor is Dr. Charles Brenner, a world-leading pioneer in NAD+ research, who discovered the NAD-boosting potential of our star ingredient, NR. Our commitment to cutting-edge research and innovation drives our mission to enhance health and longevity.

Dr. Roger Kornberg

Professor of Structural Biology, Stanford University School of Medicine

Nobel Prize Winner, Chemistry

Dr. Brunie H. Felding

Associate Professor of Molecular Medicine, Scripps Research Institute

Renowned breast cancer researcher focused on NAD+ supplementation 

Dr. David L. Katz, M.D., M.P.H., FACPM, FACP, FACLM

Founder of Yale-Griffin Prevention Research Center and Past President of the American College of Lifestyle Medicine

Leading expert in nutrition, health promotion, and chronic disease prevention 

Dr. Rudolph Tanzi

Kennedy Professor of Neurology, Harvard University

Director, Genetics and Aging Research Unit, Massachusetts General Hospital

Sir John Walker FRS, FMedSci

Emeritus Director and Professor MRC Mitochondrial Biology Unit, Cambridge

Nobel Prize Winner, Chemistry

Dr. Charles Brenner

Chair of the Department of Diabetes and Cancer Metabolism, City of Hope

World's foremost authority on NAD+ metabolism 

Dr. Bruce German

Chairman of Food, Nutrition, and Health, University of California, Davis

Leader in food, nutrition, and wellness innovation 

Dr. Vilhelm (Will) Bohr, M.D., Ph.D., D.Sc.

Chief of the Laboratory of Molecular Genetics at the National Institute on Aging

One of the world’s most published researchers on aging and neurodegenerative disease

Our dedication to scientific research

We value and encourage strong scientific rigor and evidence behind our claims. We have a dedicated state-of-the-art research and development facility in Longmont, Colorado.

Our global science initiatives support more than 300 research collaborations through the ChromaDex External Research Program (CERP), supplying clinical-grade Niagen® to better understand the benefits of nicotinamide riboside (NR) for human health.

SEE THE SCIENCE
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