Why trust ChromaDex?
Backed by Nobel prize-winning scientists, published peer-reviewed human clinical studies, and regulatory acceptance by the four most rigorous regulatory bodies in the world: the U.S., Canada, the European Union, and Australia.

Now more than ever, we are focusing on what really matters. Checking in on neighbors, sharing the latest scientific information, video chatting with family, friends, and colleagues—our society has stepped up in an extraordinary way to support one another. It seems the best of us emerges during the toughest of times.
I feel very fortunate to work at a company whose product can help us maintain our cellular health—which is health at the most foundational level. Tru Niagen® increases your levels of NAD+, which is critical to generating energy within the trillions of cells throughout your body. These levels decline not only with age but also with physiological stress on your body. Without NAD+, your cells can't function properly, and neither can you.
The science behind NAD+, Niagen®, and cellular health continues to grow at an unparalleled rate. That is why I send Tru Niagen® to my loved ones, and I encourage the Tru Niagen® community to share the science as well.
To your health,
Rob Fried
CEO, ChromaDex
Backed by Nobel prize-winning scientists, published peer-reviewed human clinical studies, and regulatory acceptance by the four most rigorous regulatory bodies in the world: the U.S., Canada, the European Union, and Australia.
Meet our team of leading physicians and scientists, committed to our research and development.
Professor of Structural Biology, Stanford University School of Medicine
Nobel Prize Winner, Chemistry
Professor of Structural Biology, Stanford University School of Medicine
Nobel Prize Winner, Chemistry
Founder of Yale-Griffin Prevention Research Center and Past President of the American College of Lifestyle Medicine
Leading expert in nutrition, health promotion and chronic disease prevention
Founder of Yale-Griffin Prevention Research Center and Past President of the American College of Lifestyle Medicine
Leading expert in nutrition, health promotion and chronic disease prevention
Kennedy Professor of Neurology, Harvard University
Director, Genetics and Aging Research Unit, Massachusetts General Hospital
Kennedy Professor of Neurology, Harvard University
Director, Genetics and Aging Research Unit, Massachusetts General Hospital
Emeritus Director & Professor MRC Mitochondrial Biology Unit, Cambridge
Nobel Prize Winner, Chemistry
Emeritus Director & Professor MRC Mitochondrial Biology Unit, Cambridge
Nobel Prize Winner, Chemistry
Chair of the Department of Diabetes and Cancer Metabolism, City of Hope
World's Foremost Authority on NAD+ Metabolism
Chair of the Department of Diabetes and Cancer Metabolism, City of Hope
World's Foremost Authority on NAD+ Metabolism
Associate Professor of Molecular Medicine, Scripps Research Institute
Renowned Breast Cancer Researcher focused on NAD+ supplementation
Associate Professor of Molecular Medicine, Scripps Research Institute
Renowned Breast Cancer Researcher focused on NAD+ supplementation
Chairman of Food, Nutrition, & Health, University of California, Davis
Leader in Food, Nutrition, & Wellness Innovation
Chairman of Food, Nutrition, & Health, University of California, Davis
Leader in Food, Nutrition, & Wellness Innovation
Chief of the Laboratory of Molecular Genetics at the National Institute on Aging
One of the world’s most published researchers on aging and neurodegenerative disease
Chief of the Laboratory of Molecular Genetics at the National Institute on Aging
One of the world’s most published researchers on aging and neurodegenerative disease
We value and encourage strong scientific rigor and evidence behind our claims. We have a dedicated state-of-the-art research and development facility in Longmont, Colorado. Our science is global with more than 200 research collaborations through the ChromaDex External Research Program (CERP).