Who We Are

We Are Pioneers of Innovation and Research.

scientists looking through a microscope at a lab scientists looking through a microscope at a lab scientists looking through a microscope at a lab

We want to get the most out of every moment. Our purpose is to invigorate life, even through challenging times.

Now more than ever, we are focusing on what really matters. Checking in on neighbors, sharing the latest scientific information, video chatting with family, friends, and colleagues—our society has stepped up in an extraordinary way to support one another. It seems the best of us emerges during the toughest of times.

I feel very fortunate to work at a company whose product can help us maintain our cellular health—which is health at the most foundational level. Tru Niagen® increases your levels of NAD+, which is critical to generating energy within the trillions of cells throughout your body. These levels decline not only with age but also with physiological stress on your body. Without NAD+, your cells can't function properly, and neither can you.

The science behind NAD+, Niagen®, and cellular health continues to grow at an unparalleled rate. That is why I send Tru Niagen® to my loved ones, and I encourage the Tru Niagen® community to share the science as well.

To your health,

Rob Fried

CEO, ChromaDex

Our journey In science

1999 - ChromaDex is founded

Relationships with leading universities and institutions built the pillars of ChromaDex. Powered by business, ChromaDex further accelerates research by discovering and licensing early-stage, IP-backed ingredient technologies.

Group picture of the ChromaDex team in 1999
Dr. Charles Brenner in the lab
an assortment of testing bottles with long stickers
Pills of Niagen on a flat surface next to a clear glass bottle.
an assortment of laboratory equipment
green liquid in a test tube
bottle of Tru Niagen on a flat wood surface
Canadian flag flapping in the wind
Sydney Opera House with a beautiful sky in the background
scientists looking through a microscope in a lab

Why trust ChromaDex?

Backed by Nobel prize-winning scientists, published peer-reviewed human clinical studies, and regulatory acceptance by the four most rigorous regulatory bodies in the world: the U.S., Canada, the European Union, and Australia.

2L & NSF Certifications

Learn More
A photo of a scientist performing a lab experiment.

BRILLIANT SCIENTISTS

Tru Niagen is a relatively new brand, but ChromaDex, the company behind it, has been around for nearly 25 years—a long time in the world of e-commerce.

What we’ve built over the years would not be possible without our scientific advisory board, which is comprised of not one, but two Nobel Prize winners (Sir John Walker, Cambridge, and Dr. Roger Kornberg, Stanford), the man who discovered the NAD-boosting potential of NR (our chief scientific advisor, Charles Brenner), and other luminaries in adjacent scientific specialties.

Dr. Roger Kornberg

Professor of Structural Biology, Stanford University School of Medicine

Nobel Prize Winner, Chemistry 

Dr. Brunie H. Felding

Associate Professor of Molecular Medicine, Scripps Research Institute

Renowned breast cancer researcher focused on NAD+ supplementation 

Dr. David L. Katz, M.D., M.P.H., FACPM, FACP, FACLM

Founder of Yale-Griffin Prevention Research Center and Past President of the American College of Lifestyle Medicine

Leading expert in nutrition, health promotion, and chronic disease prevention 

Dr. Rudolph Tanzi

Kennedy Professor of Neurology, Harvard University

Director, Genetics and Aging Research Unit, Massachusetts General Hospital

Sir John Walker FRS, FMedSci

Emeritus Director and Professor MRC Mitochondrial Biology Unit, Cambridge

Nobel Prize Winner, Chemistry

Dr. Charles Brenner

Chair of the Department of Diabetes and Cancer Metabolism, City of Hope

World's foremost authority on NAD+ metabolism 

Dr. Bruce German

Chairman of Food, Nutrition, and Health, University of California, Davis

Leader in food, nutrition, and wellness innovation 

Dr. Vilhelm (Will) Bohr, M.D., Ph.D., D.Sc.

Chief of the Laboratory of Molecular Genetics at the National Institute on Aging

One of the world’s most published researchers on aging and neurodegenerative disease 

Our Dedication to Science

We value and encourage strong scientific rigor and evidence behind our claims. We have a dedicated state-of-the-art research and development facility in Longmont, Colorado. Our science is global with more than 200 research collaborations through the ChromaDex External Research Program (CERP).

SEE THE SCIENCE
An assortment of laboratory equipment