Who We Are

We Are Pioneers of Innovation and Research.

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About Tru Niagen

Developed by ChromaDex, a pioneer in NAD+ and healthy aging research, Tru Niagen® is the number one NAD+ supplement in the United States.* Helping people around the world transform the way they age, Tru Niagen is clinically proven to increase NAD+ and features patented nicotinamide riboside (NIAGEN® NR), the most efficient and superior-quality NAD+ precursor available.

Setting the gold standard in scientific rigor, safety, quality, and transparency, Tru Niagen is backed by two Nobel Prize winners, 30+ human clinical studies, and 300+ published scientific studies, and has been accepted by the world’s most rigorous regulatory bodies.

*Based on the top-selling dietary supplement brands by revenue per the largest U.S. e-commerce marketplace (as of 3/1/2023-2/29/2024).

We want to get the most out of every moment. Our purpose is to invigorate life, even through challenging times.

Now more than ever, we are focusing on what really matters. Checking in on neighbors, sharing the latest scientific information, video chatting with family, friends, and colleagues—our society has stepped up in an extraordinary way to support one another. It seems the best of us emerges during the toughest of times.

I feel very fortunate to work at a company whose product can help us maintain our cellular health—which is health at the most foundational level. Tru Niagen® increases your levels of NAD+, which is critical to generating energy within the trillions of cells throughout your body. These levels decline not only with age but also with physiological stress on your body. Without NAD+, your cells can't function properly, and neither can you.

The science behind NAD+, Niagen®, and cellular health continues to grow at an unparalleled rate. That is why I send Tru Niagen® to my loved ones, and I encourage the Tru Niagen® community to share the science as well.

To your health,

Rob Fried

CEO, ChromaDex

Why trust ChromaDex?

Backed by Nobel prize-winning scientists, published peer-reviewed human clinical studies, and regulatory acceptance by the four most rigorous regulatory bodies in the world: the U.S., Canada, the European Union, and Australia.

2L & NSF Certifications

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Our Dedication to Science

We value and encourage strong scientific rigor and evidence behind our claims. We have a dedicated state-of-the-art research and development facility in Longmont, Colorado. Our science is global with more than 200 research collaborations through the ChromaDex External Research Program (CERP).

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