Name: Tru Niagen | 300mg Capsules
Brand: Tru Niagen
Price: 105.00 USD
Availability: InStock
Rating: 4.3 (126 reviews)

Video Transcript
You are made up of 37.2 trillion cells.
They are always on,
working constantly so you can keep being you
and living a healthy, fulfilling life.
Day in and day out,
you and your cells face stressors great and small.
Things like pollutants,
sleep disruption,
an unbalanced diet,
immune stress,
physical inactivity,
and the biggest but most invisible stressor of all—
the passage of time.

Stressors can damage your cells,
affecting how they make energy (via the mitochondria),
how resilient they are,
and how capable they are of repair.
Cellular function is complex,
but there’s a molecule called NAD+
(or nicotinamide adenine dinucleotide)
that’s vital to cellular health.
NAD+ is depleted by repeated exposure to stressors.
It’s also depleted naturally over time as you age.
As NAD+ declines,
your cells are less able to withstand the effects
of the many stressors you encounter every day.
Which means more cellular damage,
which means less NAD+,
which means—you get the idea.
This feedback loop of cellular stress and NAD+ depletion
accelerates the signs of aging over time.
Tru Niagen was made to support your cells
in the daily battle against stressors.
The key active ingredient in Tru Niagen
embodies over 50 years of science
and is backed by some of the world’s top scientific institutions.
It’s clinically proven to safely
and effectively boost your NAD+ levels.
So you can fight back against stressors.
Reclaim energy for your 37.2 trillion cells.
And transform the way you age.
Tru Niagen: The Science of Healthier Aging
Video Transcript
There is no substitute for what healthy lifestyle practices can do for our longevity and vitality.
But as science reveals the metabolic pathways involved, there are new ways to biohack them, boosting vitality from the inside out.Among the most important of these pathways is NAD+.
Tru Niagen, a supplement backed by over 200 scientific publications, directly supports the NAD+ pathway.
The promise of this is why I proudly serve as a science advisor to ChromaDex, the makers of Tru Niagen, and why I supplement my own healthy lifestyle with Tru Niagen.

Video Transcript
You are made up of 37.2 trillion cells.
They are always on,
working constantly so you can keep being you
and living a healthy, fulfilling life.
Day in and day out,
you and your cells face stressors great and small.
Things like pollutants,
sleep disruption,
an unbalanced diet,
immune stress,
physical inactivity,
and the biggest but most invisible stressor of all—
the passage of time.

Stressors can damage your cells,
affecting how they make energy (via the mitochondria),
how resilient they are,
and how capable they are of repair.
Cellular function is complex,
but there’s a molecule called NAD+
(or nicotinamide adenine dinucleotide)
that’s vital to cellular health.
NAD+ is depleted by repeated exposure to stressors.
It’s also depleted naturally over time as you age.
As NAD+ declines,
your cells are less able to withstand the effects
of the many stressors you encounter every day.
Which means more cellular damage,
which means less NAD+,
which means—you get the idea.
This feedback loop of cellular stress and NAD+ depletion
accelerates the signs of aging over time.
Tru Niagen was made to support your cells
in the daily battle against stressors.
The key active ingredient in Tru Niagen
embodies over 50 years of science
and is backed by some of the world’s top scientific institutions.
It’s clinically proven to safely
and effectively boost your NAD+ levels.
So you can fight back against stressors.
Reclaim energy for your 37.2 trillion cells.
And transform the way you age.
Tru Niagen: The Science of Healthier Aging
Video Transcript
There is no substitute for what healthy lifestyle practices can do for our longevity and vitality.
But as science reveals the metabolic pathways involved, there are new ways to biohack them, boosting vitality from the inside out.Among the most important of these pathways is NAD+.
Tru Niagen, a supplement backed by over 200 scientific publications, directly supports the NAD+ pathway.
The promise of this is why I proudly serve as a science advisor to ChromaDex, the makers of Tru Niagen, and why I supplement my own healthy lifestyle with Tru Niagen.

Video Transcript
You are made up of 37.2 trillion cells.
They are always on,
working constantly so you can keep being you
and living a healthy, fulfilling life.
Day in and day out,
you and your cells face stressors great and small.
Things like pollutants,
sleep disruption,
an unbalanced diet,
immune stress,
physical inactivity,
and the biggest but most invisible stressor of all—
the passage of time.

Stressors can damage your cells,
affecting how they make energy (via the mitochondria),
how resilient they are,
and how capable they are of repair.
Cellular function is complex,
but there’s a molecule called NAD+
(or nicotinamide adenine dinucleotide)
that’s vital to cellular health.
NAD+ is depleted by repeated exposure to stressors.
It’s also depleted naturally over time as you age.
As NAD+ declines,
your cells are less able to withstand the effects
of the many stressors you encounter every day.
Which means more cellular damage,
which means less NAD+,
which means—you get the idea.
This feedback loop of cellular stress and NAD+ depletion
accelerates the signs of aging over time.
Tru Niagen was made to support your cells
in the daily battle against stressors.
The key active ingredient in Tru Niagen
embodies over 50 years of science
and is backed by some of the world’s top scientific institutions.
It’s clinically proven to safely
and effectively boost your NAD+ levels.
So you can fight back against stressors.
Reclaim energy for your 37.2 trillion cells.
And transform the way you age.
Tru Niagen: The Science of Healthier Aging
Video Transcript
There is no substitute for what healthy lifestyle practices can do for our longevity and vitality.
But as science reveals the metabolic pathways involved, there are new ways to biohack them, boosting vitality from the inside out.Among the most important of these pathways is NAD+.
Tru Niagen, a supplement backed by over 200 scientific publications, directly supports the NAD+ pathway.
The promise of this is why I proudly serve as a science advisor to ChromaDex, the makers of Tru Niagen, and why I supplement my own healthy lifestyle with Tru Niagen.

Video Transcript
You are made up of 37.2 trillion cells.
They are always on,
working constantly so you can keep being you
and living a healthy, fulfilling life.
Day in and day out,
you and your cells face stressors great and small.
Things like pollutants,
sleep disruption,
an unbalanced diet,
immune stress,
physical inactivity,
and the biggest but most invisible stressor of all—
the passage of time.

Stressors can damage your cells,
affecting how they make energy (via the mitochondria),
how resilient they are,
and how capable they are of repair.
Cellular function is complex,
but there’s a molecule called NAD+
(or nicotinamide adenine dinucleotide)
that’s vital to cellular health.
NAD+ is depleted by repeated exposure to stressors.
It’s also depleted naturally over time as you age.
As NAD+ declines,
your cells are less able to withstand the effects
of the many stressors you encounter every day.
Which means more cellular damage,
which means less NAD+,
which means—you get the idea.
This feedback loop of cellular stress and NAD+ depletion
accelerates the signs of aging over time.
Tru Niagen was made to support your cells
in the daily battle against stressors.
The key active ingredient in Tru Niagen
embodies over 50 years of science
and is backed by some of the world’s top scientific institutions.
It’s clinically proven to safely
and effectively boost your NAD+ levels.
So you can fight back against stressors.
Reclaim energy for your 37.2 trillion cells.
And transform the way you age.
Tru Niagen: The Science of Healthier Aging
Video Transcript
There is no substitute for what healthy lifestyle practices can do for our longevity and vitality.
But as science reveals the metabolic pathways involved, there are new ways to biohack them, boosting vitality from the inside out.Among the most important of these pathways is NAD+.
Tru Niagen, a supplement backed by over 200 scientific publications, directly supports the NAD+ pathway.
The promise of this is why I proudly serve as a science advisor to ChromaDex, the makers of Tru Niagen, and why I supplement my own healthy lifestyle with Tru Niagen.

Video Transcript
You are made up of 37.2 trillion cells.
They are always on,
working constantly so you can keep being you
and living a healthy, fulfilling life.
Day in and day out,
you and your cells face stressors great and small.
Things like pollutants,
sleep disruption,
an unbalanced diet,
immune stress,
physical inactivity,
and the biggest but most invisible stressor of all—
the passage of time.

Stressors can damage your cells,
affecting how they make energy (via the mitochondria),
how resilient they are,
and how capable they are of repair.
Cellular function is complex,
but there’s a molecule called NAD+
(or nicotinamide adenine dinucleotide)
that’s vital to cellular health.
NAD+ is depleted by repeated exposure to stressors.
It’s also depleted naturally over time as you age.
As NAD+ declines,
your cells are less able to withstand the effects
of the many stressors you encounter every day.
Which means more cellular damage,
which means less NAD+,
which means—you get the idea.
This feedback loop of cellular stress and NAD+ depletion
accelerates the signs of aging over time.
Tru Niagen was made to support your cells
in the daily battle against stressors.
The key active ingredient in Tru Niagen
embodies over 50 years of science
and is backed by some of the world’s top scientific institutions.
It’s clinically proven to safely
and effectively boost your NAD+ levels.
So you can fight back against stressors.
Reclaim energy for your 37.2 trillion cells.
And transform the way you age.
Tru Niagen: The Science of Healthier Aging
Video Transcript
There is no substitute for what healthy lifestyle practices can do for our longevity and vitality.
But as science reveals the metabolic pathways involved, there are new ways to biohack them, boosting vitality from the inside out.Among the most important of these pathways is NAD+.
Tru Niagen, a supplement backed by over 200 scientific publications, directly supports the NAD+ pathway.
The promise of this is why I proudly serve as a science advisor to ChromaDex, the makers of Tru Niagen, and why I supplement my own healthy lifestyle with Tru Niagen.

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Tru Niagen 300mg

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Supports heart^§, brain, muscle, immune (with Tru Niagen Immune) health, cellular energy production and repair, and lifestyle stress management^‡. Clinically proven to boost nicotinamide adenine dinucleotide (NAD+), which is vital to life as we know it.*
- The key active ingredient in Tru Niagen is Niagen®, our patented, safety-reviewed form of nicotinamide riboside (NR), a precursor to NAD+. Niagen was designed to easily pass through your cell walls and facilitate NAD+ production more efficiently than any other NAD+ supplements or precursors.
- Vegetarian capsules are formulated without nuts or gluten, and do not contain caffeine, animal byproducts, artificial flavors or colors. See nutrition facts on the label for more information.
- FDA notified as GRAS (Generally Recognized as Safe) and successfully notified to the FDA as a New Dietary Ingredient.
- NSF for Sport® certified (product is absent of 272 banned substances). Approved for sale globally in Canada, the EU, Australia, New Zealand, and Brazil.
- Visit this page for more about our quality.
- Tru Niagen is meant to be taken daily to support increased NAD+ levels. If you're a new user, we recommend starting with 300mg/day, which is clinically proven to increase NAD+ levels by up to 50% in as soon as two weeks, and allow your cells to establish a new baseline NAD+ level with continued supplementation over the course of about eight weeks. Please note that everyone's experience will be different, and is greatly dependent on your overall health and other factors.
- Depending on how you feel taking 300mg, and on your budget, you can start taking more Tru Niagen to further increase NAD+. Tru Niagen is safe to consume up to 2,000mg/day.

The Tru Original

Tru Niagen 300mg is our most versatile serving size—one capsule daily can increase your blood NAD+ levels by up to 51% in as little as two weeks, and keep them elevated over time with ongoing supplementation. You can also take more than one capsule daily to increase your NAD+ levels even further, depending on your budget and how you feel after starting with 300mg.

Tru Niagen bottle on a light blue background

ONE OF THE MOST WELL RESEARCHED PATENTED SUPPLEMENTS ON THE MARKET^**; BACKED BY

2 Nobel Prize
Winners

40+ Patents

300+ Published Scientific
Studies

275+ Global Research
Collaborations

Featured In

What to Expect

24 HOURS

When you take your first serving of Tru Niagen, the capsule passes through your esophagus and the contents dissolve in your stomach. Nicotinamide riboside (NR), the active supernutrient, is absorbed through your stomach and intestines and is then transported to the cells throughout your body. Unlike other NAD+ precursors, NR is easily able to pass through cell walls. Inside your cells, the NR is used to produce NAD+, which will be used to produce cellular energy and to aid in the process of cellular repair. With daily use, Tru Niagen will slowly start to increase the amount of available NAD+ in your body to help your 37.2 trillion cells thrive.

2 WEEKS

Normally, you lose up to 65% of your NAD+ between age 30 and 70. But after two weeks of consistent supplementation with Tru Niagen, it’s possible that you’ve course-corrected this decline by increasing your NAD+ levels up to about 50% (with 300mg per day). Depending on the stressors you face regularly and on your general lifestyle habits when you got started, you may notice different effects. Whether you can feel anything or not, the increased NAD+ is working to help support your cells, and this is especially important for your most metabolically and energetically demanding tissues, like your brain, heart, skeletal muscle, liver, kidneys, and skin. These tissues need a great deal of NAD+ to function properly.

8 WEEKS

After eight weeks of consistent, daily supplementation with Tru Niagen, you’ve reached a new, elevated baseline NAD+ level (40-50% higher than when you started, if you’re taking 300mg daily), and you might be noticing more improvements to your overall health and well-being, or subtle changes here and there. Whether you notice changes or not, you’ve replenished much of what years of time and stress have stolen from your cells. Now it’s all about maintaining consistency to keep your NAD+ up, and to potentially try adding more Tru Niagen to your daily regimen depending on how you’re feeling and on your budget.

90+ DAYS

Because your cells aren’t acclimated to the increased NAD+ supply they’re getting thanks to Tru Niagen, some positive benefits can be experienced over a few weeks or months. But remember, NAD+ plays a constant, 24/7 role in keeping your cells in shape. So there are long-term benefits to maintaining elevated NAD+ consistently over time. This is why many of our subscribers have been taking Tru Niagen for years.

Whether you’re starting Tru Niagen at 30 or 70, by managing your NAD+ levels, you’re essentially insuring your cells against the effects of time and metabolic stress. Ultimately, by supporting your 37.2 trillion cells with more NAD+, you’re benefiting the organs, tissues, and systems that are vital to keeping you in good health as you get older. The general population is living longer and longer these days, but a long life does not necessarily mean a healthy life. With Tru Niagen you’re supporting your healthspan for the long haul—staying healthy as you get older.

EXPLORE THE BENEFITS OF TRU NIAGEN^® PRODUCTS

HEALTHY AGING^*

Combat the effects of aging on your 37.2 trillion cells.
Healthy Aging
BRAIN^*

Support the organ through which you experience everything.
Brain Health
HEART^*§

Help fuel your heart cells and keep the beat going strong.
Heart Health

^§In combination with a healthy lifestyle.
MUSCLE^*

Energize the cells that keep you moving.
Muscle Health
IMMUNE^*

Boost your innate immunity from within and without.
Immune Health
CELLULAR HEALTH^*

Maintain healthy mitochondria and recover from damage.
Cellular Health
LIFESTYLE STRESS MANAGEMENT^*‡

Counterbalance the stressors your body encounters every single day.
Lifestyle Stress Management

^‡Specific to physiological (not mental) stress.

Combat the effects of aging on your 37.2 trillion cells.

Healthy Aging

Support the organ through which you experience everything.

Brain Health

Help fuel your heart cells and keep the beat going strong.

Heart Health

^§In combination with a healthy lifestyle.

Energize the cells that keep you moving.

Muscle Health

Boost your innate immunity from within and without.

Immune Health

Maintain healthy mitochondria and recover from damage.

Cellular Health

Counterbalance the stressors your body encounters every single day.

Lifestyle Stress Management

^‡Specific to physiological (not mental) stress.

What Should I Expect To Feel?

As with any supplement or new health routine, your experiences will vary depending on your age, diet, exercise, and sleep habits. Tru Niagen® will start increasing NAD levels shortly after you take it and will continue to maintain those elevated NAD levels with regular supplementation. It may take some time to feel the benefits of increased NAD (promoting cellular repair, increasing cellular energy, etc.), but ultimately Tru Niagen® is helping your cells remain energized and resilient in the face of everyday stresses.*

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

How is Tru Niagen^® different from the other vitamin B3s?

The B3 vitamins have one thing in common: they are all building blocks cells can use to make more NAD. Nicotinic acid, nicotinamide, and nicotinamide riboside can all be turned into NAD, but cells use different recipes that require different amounts of energy and numbers of steps to make NAD out of each B3. Some B3s also come with some unwelcome side effects: nicotinic acid can cause an uncomfortable flushing response while nicotinamide can inhibit the activity of cellular health-promoting sirtuins.

We’ve written an entire post about the differences between NR and the other B3 vitamins, you can read it here.

How Does Tru Niagen^® Work?

Tru Niagen® increases levels of a key cellular resource known as NAD. Nicotinamide adenine dinucleotide (or NAD) is found in every living cell and is essential to a healthy cellular metabolism. While NAD is produced during energy generation, it’s also constantly being consumed. We use NAD whenever we eat, drink, sleep, or breathe. Studies also show our NAD levels decline as we age by as much as 50% between the ages of 40–60. Because NAD is essential to energy generation, the less we have of it, the harder it is for our cells to stay healthy as we age.

In 2004, Dr. Charles Brenner discovered that a unique form of vitamin B3 (nicotinamide riboside, or NR) was also an NAD precursor. Since then, multiple human clinical trials have shown NR safely and effectively increases NAD.

Tru Niagen® contains the patented and only known FDA-safety notified form of nicotinamide riboside, delivered straight to your door.