OPEN ON ROB FRIED AT CHROMADEX HQ
Rob Fried is the Chief Executive Officer at ChromaDex, the makers of Tru Niagen.®
Voice Over: People need to understand the importance of this thing called NAD+. Our NAD+ levels begin to decline at an early point in our life.
CUT TO ANIMATION OF THE HUMAN BODY
Voice Over: From head to toe, your body is made up of trillions of cells. Each one hard at work, they perform their specific functions to keep you healthy and resilient.
TRANSITION TO ANIMATION OF CELLS
Voice Over: To keep up with all the work, a sufficient supply of an essential molecule called NAD+ must be maintained. NAD+ must transform into NR, Nicotinamide Riboside, or Niagen®, which is optimized for crossing into each cell. Once in the cell, NR is rapidly converted into NAD+. Cells function best when they have a healthy supply of NAD+ on hand. When they don’t, they struggle to perform their normal functions, which include creating ATP for energy, repairing your cells, and supporting healthy mitochondria.
FADE TO ANIMATION OF STRESSORS
Voice Over: Many common lifestyle factors that can decrease your cells’ NAD+ supply include: stress on the immune system, intense exercise, alcohol consumption, sun exposure, poor diet, time zone disruption, and even aging itself.
FADE TO ANIMATION OF CELLS WITH NR
Voice Over: Over 6 human clinical trials have demonstrated that daily supplementation with NR, known as NIagen®, can safely and effectively elevate your NAD+ levels, giving each one of your hard working cells exactly what it needs to perform at its best.
CUT TO DR. CHARLES BRENNER
Dr. Charles Brenner is a member of the Scientific Advisory Board at Chromadex and is the world’s foremost authority on NAD+ metabolism.
Voice Over:ChromaDex has developed Nicotinamide Riboside that has been safety tested.
CUT TO DR. YASMEEN NKRUMAH-ELIE
Dr. Yasmeen Nkrumah-Elie is the Director of External Research at ChromaDex and the External Research Program (CERP).
Voice Over: We are now inVoice Overlved in 70% of the clinical research that’s being conducted on nicotinamide riboside.
CUT TO DR. BRUCE GERMAN
Dr. Bruce German is a Member of the Scientific Advisory Board at Chromadex and is a leading NAD+ Researcher.
Voice Over:Maintain activity as you age, that's why we do science
An image of the Tru Niagen bottle. Cellular Health for Life.