Your health starts with your cells. Everything you do in life depends on the constant cycle of using and regenerating energy throughout your cells.
Decades ago, scientists discovered the importance of a coenzyme (a molecule that binds with proteins) called NAD+ (nicotinamide adenine dinucleotide) that plays a vital role in the cellular processes of your body.
NAD+ helps create cellular energy and support cellular repair throughout your trillions of cells—and organs—throughout your body.
Your NAD+ supply naturally declines most steeply with age, as well as in response to stressors on your body, like alcohol consumption, sun exposure, intense exercise, and lack of sleep.
However, in 2004, Dr. Charles Brenner discovered a naturally-occurring vitamin in milk called nicotinamide riboside (NR). This micronutrient became known to increase NAD+ levels by up to 150%, depending on the dosage administered daily.
While nicotinamide riboside can be found naturally in certain foods, you cannot get anywhere near the amount you need through a normal diet to effectively increase NAD+.
That is why we developed Tru Niagen®, a supplement featuring Niagen®, our patented form of NR. It is one of the most broadly studied, scientific research-backed, and safety-reviewed forms of nicotinamide riboside available.
Niagen® has achieved regulatory acceptance for use in the following:
Use in supplements by the U.S. FDA; use in medical foods by the Brazilian Health Regulatory Agency (ANVISA); use in food supplements by the European Commission; use in complementary medicines by the Therapeutic Goods Administration of Australia (TGA); use in medical foods by the Food Standards Australia New Zealand (FSANZ); and use in natural health products by Health Canada.
