Power your potential with Tru Niagen

Discover how the #1 NAD+ brand in the U.S.³ can support your whole-body wellness.

"Been taking Tru Niagen for years. If I could only take one supplement this would be it. An exceptional product."

– Rich Y.

"I am sharing it with all of my friends that express a lack of energy."

– Lynn M.

"I’m constantly updating my supplement stack and Tru Niagen is the one that I will never go without."

– Jason C.

"It's made all the difference in the world. In every aspect of my health… I feel better now at 70 than I did at 50. Seriously."

– Iris

"I feel like I am getting my youth back… I can actually feel it working. I’m an active trail runner, skateboarder, snowboarder, and mom, and take 2 Tru Niagen capsules daily."

– Verified Amazon Customer

“I have been taking this product for about a year and a half, and I have to say it has given my quality of life a big boost! What a difference it makes for me.”

– Lisa M.

"I was skeptical at first but I gave this product a month of use; then a month without to really make sure that the feeling I had was not a placebo of any sort! Happy to say I was able to tell difference ASAP... I felt great."

– Jeremiah T.

24 Hours 2 WEEKS 8 WEEKS 90+ DAYS

24 Hours

Activation

Cellular NAD+ levels have significantly increased, supporting mitochondrial health. Increased NAD+ can lead to increased energy metabolism at the cellular level, and cellular resilience against oxidative stress.

2 WEEKS

Awakening

NAD+ levels remain significantly increased, optimizing mitochondrial efficiency. Enhanced ATP production leads to improved energy metabolism at the cellular level. Signaling protein activation begins supporting cellular resilience against oxidative stress.

8 WEEKS

Transformation

Consistent NAD+ elevation has initiated meaningful improvements in mitochondrial health and cellular health. DNA repair mechanisms are supported. Metabolic health is maintained as cells utilize energy more effectively.

90+ DAYS

Evolution

Long-term NAD+ optimization has established a new cellular baseline. Mitochondria are more robust, supporting sustained cellular energy production. Cellular processes maintain efficiency, promoting ongoing resilience against age-related decline.

"Niagen, Niagen Bioscience’s patented nicotinamide riboside product, is one of the most well-studied, carefully controlled dietary supplements, and indeed, a gold standard in the industry."

Roger Kornberg, Ph.D.

Nobel Prize Winner in Chemistry | Mrs. George A. Winzer Professor of Medicine, Stanford | Niagen Bioscience Scientific Advisory Board Chairman

"Disturbances in NAD coenzymes can leave tissues unable to repair themselves, generate energy, and perform their normal homeostatic functions. In many conditions of metabolic stress, the genes that convert NR to NAD are up-regulated, which provides unique value over all other NAD precursors."

Charles Brenner, Ph.D.

Alfred E Mann Family Foundation Chair in Diabetes and Cancer Metabolism at City of Hope National Medical Center | Niagen Bioscience Chief Scientific Advisor

"With the clear preclinical benefits of NR observed in the brains of mice, I look forward to future clinical trial findings from testing in human subjects. In the meantime, the known ability of NR to enhance mitochondrial function and cellular energy makes it a top choice for my personal daily regimen."

Dr. Rudolph Tanzi

Kennedy Professor of Neurology, Harvard University | Director, Genetics and Aging Research Unit, Massachusetts General Hospital | Niagen Bioscience Scientific Advisory Board Member

"Tru Niagen stands out as the leading, gold-standard NAD+ supplement... crucial for maintaining cellular resilience, energy metabolism, and overall cellular repair. Further, it features patented nicotinamide riboside (NR), which is the most efficient NAD+ precursor available."

Dr. Jim LaValle

Clinical Pharmacist | CEO of Metabolic Code Enterprises | Former Niagen Bioscience Consultant

Age Better® with Tru Niagen

Foundational

Our bestselling minimum recommended daily servings to support cellular energy and repair.

Pro

Originally made for pro athletes and physicians, now available for health enthusiasts like you.

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Immune

Powerful immune and NAD+ support, designed to keep you feeling your best year-round.

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Beauty

Daily beauty support with Niagen and clinically studied actives.

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Real customer survey results

92%

agree that Tru Niagen is an important part of their healthy-aging journey

90%

agree that Tru Niagen is helping them age better

88%

agree that Tru Niagen contributes to their overall health and well-being

86%

think Tru Niagen has enhanced their overall quality of life