Stock Up This Season with 35% Off Subscription or 25% Off One-Time Purchases
Give the gift of healthy aging, or keep it for yourself. Use code SUBSCRIBE35 to claim your subscription discount, or code MORENAD25 for your one-time purchase discount.
Shop Now
Free Tru Niagen Immune with Your Purchase
Receive the gift of immune health support just in time for the holidays. Use code IMMUNEGIFT at checkout to get your free bottle.
Shop Now
Featured In
ONE OF THE MOST WELL RESEARCHED PATENTED SUPPLEMENTS ON THE MARKET**; BACKED BY
2 Nobel Prize
Winners
40+ Patents
300+ Published Scientific
Studies
275+ Global Research
Collaborations
A Truly One-of-a-Kind
Healthy-Aging Supplement
You’re about to discover one of the most innovative, well researched supplements on the market today.
Supported by decades of extraordinary science, Tru Niagen® is designed to change the way you age by tackling aging at its root.
It all starts deep within your 37.2 trillion cells, with a miraculous molecule called NAD+ (nicotinamide adenine dinucleotide).
OPEN ON A BODY MADE UP OF CELLS.
You are made up of 37.2 trillion cells.
THE CELLS ANIMATE/IGNITE, SHOWING ACTIVITY THROUGHOUT THE BODY.
They never stop working so you can keep being you.
CUT TO MONTAGE OF SCENES FROM THE OUTSIDE WORLD OF STRESSORS.
Day in and day out, your cells are also in constant conflict with stressors great and small. In this conflict, they incur damage.
CUT TO CELL ANIMATION SHOWING THE “FACTORY” OF THE CELL IN ACTION AND ANIMATE IN NAD+ MOLECULE.
There’s an all-important molecule called NAD+ that’s vital to cellular function. It’s depleted by stressors, too, and also declines naturally as you age.
SHOW THE CELLULAR FACTORY WEAKENING/DYING WITH LESS NAD+. ZOOM OUT TO THE WHOLE BODY, THE ACTIVITY IS DIMMING/GOING DARK.
As NAD+ declines, your cells are less able to withstand the effects of the many stressors you encounter.This decline is at the core of the aging process.
CUT TO OR SWIPE IN REVEAL OF TRU NIAGEN
Tru Niagen was made to support your cells in the daily battle against stressors.
SOME VISUAL GOING INTO THE CAPSULE > NAD+ GOING UP
The key active ingredient in Tru Niagen embodies over 50 years of science, and is clinically proven to boost your NAD+ levels.
BACK TO THE CELL VIEW, WAKING UP AND RUNNING SMOOTHLY AGAIN
Take up the fight against stressors. Reclaim energy for your 37.2 trillion cells. Transform the way you age starting today.
ZOOM OUT AGAIN TO WHOLE BODY BACK IN ACTION
END CARD
Tru Niagen: The Science of Healthier Aging
You Can't Live Without It
Tru story: Without NAD+, cells die. NAD+ is vital to life as you know it. And it’s quite precious, because it’s depleted by everyday stressors and by the passage of time.
NAD+ begins to decline from the moment you're born and your cells begin to utilize it. By around age 30, depletion can accelerate. And by the time you reach 70, your NAD+ levels can drop by up to 65%.
Cells under metabolic and oxidative stress require NAD+ to repair themselves. And all your cells require NAD+ to create the energy needed to function.
Even if you lived in a vacuum-sealed world with minimal stressors, NAD+ is still depleted over time. Historically, this decline has been an inescapable byproduct of the aging process.
But not anymore.
EXPLORE THE BENEFITS OF TRU NIAGEN® PRODUCTS
HEALTHY AGING*
Combat the effects of aging on your 37.2 trillion cells.
Healthy AgingBRAIN*
Support the organ through which you experience everything.
Brain HealthHEART*§
Help fuel your heart cells and keep the beat going strong.
Heart Health§In combination with a healthy lifestyle.
MUSCLE*
Energize the cells that keep you moving.
Muscle HealthIMMUNE*
Boost your innate immunity from within and without.
Immune HealthCELLULAR HEALTH*
Maintain healthy mitochondria and recover from damage.
Cellular HealthLIFESTYLE STRESS MANAGEMENT*‡
Counterbalance the stressors your body encounters every single day.
Lifestyle Stress Management‡Specific to physiological (not mental) stress.
Help fuel your heart cells and keep the beat going strong.
Heart Health§In combination with a healthy lifestyle.
Counterbalance the stressors your body encounters every single day.
Lifestyle Stress Management‡Specific to physiological (not mental) stress.
Meet Our Star Supernutrient
Simply stated, your stressed cells hunger for Niagen. It’s a highly efficient precursor to NAD+, clinically proven to boost NAD+ levels by up to 50% in as little as two weeks (based on 300mg/day). By repleting your NAD+ levels with Tru Niagen, you can change the way your body ages from the inside out.*
BRILLIANT SCIENTISTS
Tru Niagen is a relatively new brand, but ChromaDex, the company behind it, has been around for nearly 25 years—a long time in the world of e-commerce.
What we’ve built over the years would not be possible without our scientific advisory board, which is comprised of not one, but two Nobel Prize winners (Sir John Walker, Cambridge, and Dr. Roger Kornberg, Stanford), the man who discovered the NAD-boosting potential of NR (our chief scientific advisor, Charles Brenner), and other luminaries in adjacent scientific specialties.
Dr. Roger Kornberg
Professor of Structural Biology, Stanford University School of Medicine
Nobel Prize Winner, Chemistry
Dr. Brunie H. Felding
Associate Professor of Molecular Medicine, Scripps Research Institute
Renowned breast cancer researcher focused on NAD+ supplementation
Dr. David L. Katz, M.D., M.P.H., FACPM, FACP, FACLM
Founder of Yale-Griffin Prevention Research Center and Past President of the American College of Lifestyle Medicine
Leading expert in nutrition, health promotion, and chronic disease prevention
Dr. Rudolph Tanzi
Kennedy Professor of Neurology, Harvard University
Director, Genetics and Aging Research Unit, Massachusetts General Hospital
Sir John Walker FRS, FMedSci
Emeritus Director and Professor MRC Mitochondrial Biology Unit, Cambridge
Nobel Prize Winner, Chemistry
Dr. Charles Brenner
Chair of the Department of Diabetes and Cancer Metabolism, City of Hope
World's foremost authority on NAD+ metabolism
Dr. Bruce German
Chairman of Food, Nutrition, and Health, University of California, Davis
Leader in food, nutrition, and wellness innovation
Dr. Vilhelm (Will) Bohr, M.D., Ph.D., D.Sc.
Chief of the Laboratory of Molecular Genetics at the National Institute on Aging
One of the world’s most published researchers on aging and neurodegenerative disease
CULTURAL TRAILBLAZERS
We’ve also been featured across many prestigious publications and championed by pro athletes and celebrity influencers for the various ways that taking Tru Niagen has improved their lives.
I make my living being physically active. I'm working on my own fitness goals, and also training others to achieve theirs. When I take Tru Niagen daily, I know that the cells in my muscles are getting extra NAD+ so they have the energy to repair and recover so I can keep moving every day.
Brooke Burke TV Host, Fitness Guru, Mom, and Tru Niagen Partner
I recommend this to everyone I know. Tru Niagen gives me the sustained energy and resilience to stay fit while staying busy with podcast recordings, writing, and being a mom of two energetic young kids.
Jennifer Cohen Bestselling Author, Wellness Educator, Podcast Host, Serial Entrepreneur, and Tru Niagen Partner
I make my living being physically active. I'm working on my own fitness goals, and also training others to achieve theirs. When I take Tru Niagen daily, I know that the cells in my muscles are getting extra NAD+ so they have the energy to repair and recover so I can keep moving every day.
Brooke Burke TV Host, Fitness Guru, Mom, and Tru Niagen Partner
I recommend this to everyone I know. Tru Niagen gives me the sustained energy and resilience to stay fit while staying busy with podcast recordings, writing, and being a mom of two energetic young kids.
Jennifer Cohen Bestselling Author, Wellness Educator, Podcast Host, Serial Entrepreneur, and Tru Niagen Partner
