Key Takeaways
Topics Covered
A New Chapter for NAD+ Beauty
In a recent Forbes feature, journalist Yola Robert explored Niagen Bioscience's expanding role in the fast-growing world of NAD+ beauty and skincare. The piece highlights how consumer demand—fueled by years of trust in Tru Niagen—has propelled the brand into new categories that bring the science of cellular health to the outside of the body, too.
The headline of that expansion comes in two parts: Tru Niagen Beauty, an inside-out beauty supplement, and Niagen NanoCloud™, a waterless topical formula from the company's newly launched Niagen Skincare Innovation Lab.
Inside Tru Niagen Beauty: A Cellular-First Supplement
Tru Niagen Beauty is built around our patented nicotinamide riboside, Niagen®, delivered at 100mg per capsule. From there, the formula layers in a precision blend of clinically studied beauty ingredients:
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Astaxanthin—supports smooth, hydrated-looking skin and provides antioxidant support
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Hyaluronic Acid—helps support skin hydration and elasticity as you age
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Grape Seed Extract—offers antioxidant support to help maintain an even-looking skin tone
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Biotin—supports healthy hair, skin, and nails
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Vitamin E—helps protect against oxidative stress to support skin's natural resilience
The result is a daily, stackable beauty product designed to complement Tru Niagen and care for hair, skin, and nails at the cellular foundation.
The Dermatologist's Perspective
The Forbes piece features insight from Dr. Tiffany Libby, a Double Board-Certified Dermatologist and Mohs Surgeon at Brown Dermatology in Rhode Island:
"Healthy, resilient skin starts below the surface. Tru Niagen Beauty represents a new chapter in NAD+ skincare science—supporting the cellular foundation for healthy, radiant skin." —Dr. Tiffany Libby, Double Board-Certified Dermatologist
It's a perspective that captures the brand's broader philosophy: visible skin health doesn't begin with what you apply—it begins with how your cells function.
Niagen NanoCloud: A Waterless NAD+ Skincare Breakthrough
The second product spotlighted in Forbes is Niagen NanoCloud, the inaugural launch from Niagen Bioscience's Skincare Innovation Lab. Because NAD+ precursors are notoriously unstable in water, the NanoCloud format was engineered as a waterless, self-activated formula—preserving Niagen's potency until the moment it touches your skin.
The formula also includes sodium hyaluronate, pullulan, squalene, and Vitamin E, working alongside Niagen to help your skin look smoother, more hydrated, and more radiant.
As Rob Fried, CEO of Niagen Bioscience, told Forbes:
"Niagen has changed how the world thinks about cellular health. Our customers do not want trends; they want proof. Tru Niagen Beauty builds on years of trust in Tru Niagen, delivering a daily, stackable product to care for skin, hair, and nails at the cellular level." —Rob Fried, CEO, Niagen Bioscience
The Science Behind Every Product
A defining theme of the Forbes coverage is the rigor behind every Niagen launch. According to Michiko Kelley, CMO of Niagen Bioscience:
"Science drives everything we do. We're not chasing trends, we're building the foundation for better aging. Every product is rooted in rigorous R&D, grounded in the biology of NAD+, and backed by data that shows real impact on human health." —Michiko Kelley, CMO, Niagen Bioscience
That science is anchored in the company's industry-leading Niagen Research Program (formerly called CERP), through which independent investigators from institutions like MIT, the NIH, Harvard, and Cambridge request Niagen for their preclinical and clinical NAD+ research. To date, that has translated to:
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300+ research collaborations
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45+ peer-reviewed published clinical studies on Niagen
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Over 90% of published clinical research conducted independently—meaning Niagen Bioscience does not influence study design or outcomes
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Over 75% of all studies on NR on clinicaltrials.gov use Niagen
Yasmeen Nkrumah-Elie, PhD, Global Director of External Research, added in the Forbes feature:
"Third-party investigators from leading institutions worldwide, including the National Institutes of Health (NIH), Mayo Clinic, Harvard University, and Cambridge University, have requested Niagen for clinical and preclinical research because Niagen Bioscience is a trusted partner and Niagen is the most efficient and effective high-quality NAD+ booster available." —Yasmeen Nkrumah-Elie, PhD, Global Director of External Research
One frequently cited data point from that body of research: in a randomized, double-blind, placebo-controlled clinical trial in healthy adults, 1,000 mg of Tru Niagen led to an average 150% increase in NAD+ levels after just three weeks.* For skin specifically, the Han et al. (2023) study showed that elevating NAD+ with Niagen reduced inflammatory signaling in healthy subjects and in immune cells derived from psoriasis patients—part of a growing body of seven clinical studies demonstrating Niagen's anti-inflammatory benefits.
What's Next: The Future of NAD+ Innovation
The Forbes coverage closes with a look ahead. Nkrumah-Elie shared that the Niagen Research Program is expected to expand into new institutions, geographies, therapeutic areas, and delivery modalities—including topical applications, intravenous and injectable administration with pharmaceutical-grade Niagen, and additional novel NAD+ precursors.
Niagen Bioscience also continues to develop Niagen Plus, its line of pharmaceutical-grade IV and injectable Niagen products—yet another arm of the company's broader mission to translate NAD+ science into meaningful, real-world products.
From a single supplement to a growing ecosystem of beauty, skincare, and clinical innovation, the through-line stays the same: science first, results second, trends last.
Read the full Forbes feature here →
*Clinical results referenced are from independent third-party research. These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.