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The Missing Part of Your Beauty Routine? You Already Have It.
Beauty defies definition—and that's exactly the point. It's not a finish line or a fixed standard. It's deeply personal, constantly evolving, shaped by your experiences, your choices, and what makes you feel most like yourself.
For some, beauty is a ten-step skincare ritual. For others, it's the glow after a morning run, the confidence that comes from feeling rested, or simply showing up as your most authentic self. Beauty is holistic—it's your routine, your lifestyle, your well-being, all woven together. And while the expression of beauty is uniquely yours, the foundation is universal: it begins at the cellular level.
The beauty industry is catching up to what science has known for years. As AboutNAD reports, skincare is evolving beyond surface-level treatments to cellular-level interventions, combining topical therapies with support for the skin's own repair and renewal mechanisms.
Industry leaders are taking note. NewBeauty's industry trend report for 2025 quoted Hope Dworaczyk Smith, CEO of MUTHA, in capturing this transformation:
"We're moving beyond surface-level fixes to true skin rebuilding. PRP, NAD+ and exosomes are changing the game, boosting collagen, accelerating repair and improving skin health at the cellular level. The future isn't just anti-aging—it's pro-regeneration."
This shift toward inside-out beauty puts the spotlight on NAD+, a vital coenzyme involved in cellular energy, repair, and resilience. According to research highlighted by AboutNAD, NAD+ may play a significant role in maintaining skin health as we age, making NAD+ precursors like nicotinamide riboside (NR) an exciting frontier in beauty science.
That's where Tru Niagen Beauty comes in—not to define beauty for you, but to support the cells that make your beauty possible. Because when your cells have what they need to thrive, everything else—your serums, your rituals, your radiance—works better.
Enter Niagen®: Where Cellular Science Meets Beauty Innovation
Before “longevity” was a sparkle in a podcaster’s eye, Niagen® Bioscience was cultivating research on the most promising NAD-booster, nicotinamide riboside (NR). 40+ peer-reviewed studies later, patented Niagen® NR is clinically proven to boost NAD+ and has garnered scientific backing from world-leading researchers—not only as one of the most efficient precursors available, but also as one of the more responsible NAD+ precursors in the supplement industry.
Those NR benefits extend to every cell in your body—including the ones that make up your skin, hair, and nails. Tru Niagen Beauty combines that proven NAD+ support with clinically studied beauty actives, all formulated with the rigorous quality standards and scientific transparency the brand is known for.
Introducing Tru Niagen® Beauty: Inside the Formula
Niagen's newest innovation is the first supplement combining patented NAD-boosting NR with targeted beauty actives for cellular support. One daily capsule supports healthy skin, hair, and nails from within.
How does one formula support cellular health and beauty-specific concerns? That comes down to six precision ingredients, a research-driven blend for bioavailability and synergistic benefits.
Niagen® | 100mg
This patented form of nicotinamide riboside increases NAD+ levels, supporting cellular energy and repair—the foundation for healthy cells throughout your body, including those responsible for skin, hair, and nail health. At 100mg, it's formulated to boost your daily Tru Niagen healthy-aging stack, not replace it.
Hyaluronic Acid | 120mg
Known for its ability to hold up to 1,000 times its weight in water, hyaluronic acid supports skin hydration and elasticity. But it does more than just plump—it helps maintain healthy skin structure as you age, supporting the resilience of your skin over time.
Astaxanthin | 4mg
This algae-derived compound is a powerhouse ingredient for skin health. It supports skin elasticity and hydration while helping maintain smooth, hydrated skin. As a bonus, it provides antioxidant support to help protect your cells from oxidative stress.
Grape Seed Extract | 100mg
Rich in polyphenols, grape seed extract provides antioxidant support that goes beyond general protection. It specifically helps maintain the appearance of an even skin tone, supporting a more radiant complexion.
Biotin | 5mg
Perhaps the most recognized beauty nutrient, biotin delivers essential support for healthy hair, skin, and nails. This B vitamin plays a crucial role in maintaining the health of these tissues.
Vitamin E | 30mg
This antioxidant-rich vitamin supports the skin's natural resilience and helps protect against oxidative stress—the cellular damage that can accumulate from environmental factors like pollution and UV exposure. It's the kind of foundational support that contributes to long-term skin health.
Whether you're new to NAD+ supplementation or looking to enhance your existing routine, Tru Niagen Beauty delivers 100mg of patented Niagen® alongside targeted beauty actives to support your skin, hair, and nails at the cellular level. Already a Tru Niagen devotee? The 100mg dose stacks seamlessly with your daily serving. Our Tru Niagen 300mg + Beauty Bundle offers foundational cellular and beauty support, while the Tru Niagen Pro 1,000mg + Beauty Bundle delivers advanced, comprehensive NAD+ optimization.
Your beauty is yours to define. Your routine, your choices, your expression. Tru Niagen Beauty simply supports the one thing we all have in common—the cells that make it all possible. Six precision ingredients. One daily capsule. Foundational support that starts where beauty actually begins—at the cellular level.