Tru Niagen bottle image Tru Niagen bottle image Tru Niagen bottle image Tru Niagen bottle image Tru Niagen bottle image

Advanced
Cellular
Aging Science

A rare supernutrient found in trace amounts in nature. Scientifically proven to increase NAD+*,
the most crucial coenzyme
for each of the 37.2 trillion cells in your body.
Researched by the top scientific institutions in the world.

Over 3 Million Bottles Sold
Globally

Patented. Proven. Trusted. Safe.

3

FDA Safety Notifications

20 +

Published Human Clinical Studies

40 +

Owned and Licensed Patents

200 +

Preclinical Studies

250 +

Research Collaborations

Our Scientific Advisory Board

Meet our team of leading physicians and scientists, committed to our research and development.

A portrait of Roger Kornberg A portrait of Roger Kornberg A portrait of Roger Kornberg A portrait of Roger Kornberg A portrait of Roger Kornberg
Dr. Roger Kornberg

Professor of Structural Biology, Stanford University School of Medicine

Nobel Prize Winner, Chemistry

Dr. Roger Kornberg
arrow-right arrow-down
A portrait of Roger Kornberg A portrait of Roger Kornberg A portrait of Roger Kornberg A portrait of Roger Kornberg A portrait of Roger Kornberg

Professor of Structural Biology, Stanford University School of Medicine

Nobel Prize Winner, Chemistry

A portrait of David L. Katz A portrait of David L. Katz A portrait of David L. Katz A portrait of David L. Katz A portrait of David L. Katz
Dr. David L. Katz, M.D., M.P.H., FACPM, FACP, FACLM

Founder of Yale-Griffin Prevention Research Center and Past President of the American College of Lifestyle Medicine

Leading expert in nutrition, health promotion and chronic disease prevention

Dr. David L. Katz, M.D., M.P.H., FACPM, FACP, FACLM
arrow-right arrow-down
A portrait of David L. Katz A portrait of David L. Katz A portrait of David L. Katz A portrait of David L. Katz A portrait of David L. Katz

Founder of Yale-Griffin Prevention Research Center and Past President of the American College of Lifestyle Medicine

Leading expert in nutrition, health promotion and chronic disease prevention

A portrait of Rudolph Tanzi A portrait of Rudolph Tanzi A portrait of Rudolph Tanzi A portrait of Rudolph Tanzi A portrait of Rudolph Tanzi
Dr. Rudolph Tanzi

Kennedy Professor of Neurology, Harvard University

Director, Genetics and Aging Research Unit, Massachusetts General Hospital

Dr. Rudolph Tanzi
arrow-right arrow-down
A portrait of Rudolph Tanzi A portrait of Rudolph Tanzi A portrait of Rudolph Tanzi A portrait of Rudolph Tanzi A portrait of Rudolph Tanzi

Kennedy Professor of Neurology, Harvard University

Director, Genetics and Aging Research Unit, Massachusetts General Hospital

A portrait of Sir John Walker FRS A portrait of Sir John Walker FRS A portrait of Sir John Walker FRS A portrait of Sir John Walker FRS A portrait of Sir John Walker FRS
Sir John Walker FRS, FMedSci

Emeritus Director & Professor MRC Mitochondrial Biology Unit, Cambridge

Nobel Prize Winner, Chemistry

Sir John Walker FRS, FMedSci
arrow-right arrow-down
A portrait of Sir John Walker FRS A portrait of Sir John Walker FRS A portrait of Sir John Walker FRS A portrait of Sir John Walker FRS A portrait of Sir John Walker FRS

Emeritus Director & Professor MRC Mitochondrial Biology Unit, Cambridge

Nobel Prize Winner, Chemistry

A portrait of Charles Brenner A portrait of Charles Brenner A portrait of Charles Brenner A portrait of Charles Brenner A portrait of Charles Brenner
Dr. Charles Brenner

Chair of the Department of Diabetes and Cancer Metabolism, City of Hope

World's Foremost Authority on NAD+ Metabolism

Dr. Charles Brenner
arrow-right arrow-down
A portrait of Charles Brenner A portrait of Charles Brenner A portrait of Charles Brenner A portrait of Charles Brenner A portrait of Charles Brenner

Chair of the Department of Diabetes and Cancer Metabolism, City of Hope

World's Foremost Authority on NAD+ Metabolism

A portrait of Brunie H. Felding A portrait of Brunie H. Felding A portrait of Brunie H. Felding A portrait of Brunie H. Felding A portrait of Brunie H. Felding
Dr. Brunie H. Felding

Associate Professor of Molecular Medicine, Scripps Research Institute

Renowned Breast Cancer Researcher focused on NAD+ supplementation

Dr. Brunie H. Felding
arrow-right arrow-down
A portrait of Brunie H. Felding A portrait of Brunie H. Felding A portrait of Brunie H. Felding A portrait of Brunie H. Felding A portrait of Brunie H. Felding

Associate Professor of Molecular Medicine, Scripps Research Institute

Renowned Breast Cancer Researcher focused on NAD+ supplementation

A portrait of Dr. Bruce German A portrait of Dr. Bruce German A portrait of Dr. Bruce German A portrait of Dr. Bruce German A portrait of Dr. Bruce German
Dr. Bruce German

Chairman of Food, Nutrition, & Health, University of California, Davis

Leader in Food, Nutrition, & Wellness Innovation

Dr. Bruce German
arrow-right arrow-down
A portrait of Dr. Bruce German A portrait of Dr. Bruce German A portrait of Dr. Bruce German A portrait of Dr. Bruce German A portrait of Dr. Bruce German

Chairman of Food, Nutrition, & Health, University of California, Davis

Leader in Food, Nutrition, & Wellness Innovation

Benefits of Daily Use

Tru Niagen Bottle Tru Niagen Bottle Tru Niagen Bottle Tru Niagen Bottle Tru Niagen Bottle
An icon that represents NAD+ An icon that represents NAD+ An icon that represents NAD+ An icon that represents NAD+ An icon that represents NAD+

Increases NAD+*

Between the ages of 40 and 60 you can experience up to a 50% decrease in NAD+ levels. Supercharge your cells™ with daily Tru Niagen and help offset this decline by increasing NAD+ by up to 50%.  

An icon representing Cellular Health An icon representing Cellular Health An icon representing Cellular Health An icon representing Cellular Health An icon representing Cellular Health

Cellular Health*

Your cells are the foundation of everything you are. By boosting NAD+, you empower your cells to carry out the vital task of maintaining and regulating your body’s daily functions, including cellular repair and defense. Ensuring your cells have gas in the tank is essential to healthy aging.

An icon representing Heart Health An icon representing Heart Health An icon representing Heart Health An icon representing Heart Health An icon representing Heart Health

Heart Health*

Your heart is also comprised of cells, and they require a lot of energy to keep your heart pumping. A healthy diet and exercise coupled with daily Tru Niagen is a great way to make sure you don’t skip a beat.

An icon representing Muscle Health An icon representing Muscle Health An icon representing Muscle Health An icon representing Muscle Health An icon representing Muscle Health

Muscle Health*

A solitary muscle cell often requires thousands of mitochondria to operate. Ensuring your body has enough NAD+ gives your muscle cells the support they need for muscle health and recovery. 

Tru Niagen Bottle Tru Niagen Bottle Tru Niagen Bottle Tru Niagen Bottle Tru Niagen Bottle

Customers Are Raving About Us

The current review count for Tru Niagen on Amazon.com The current review count for Tru Niagen on Amazon.com The current review count for Tru Niagen on Amazon.com The current review count for Tru Niagen on Amazon.com The current review count for Tru Niagen on Amazon.com

Find Tru Niagen at Select Walmart Locations

Tru Niagen® is available in select Walmart stores across the United States. Find your closest Walmart Tru Niagen retailer using the interactive map below.

Loading store locator from Stockist store locator...

The Stressors That Affect Cellular Health

A middle aged man and an elderly woman sharing a conversation. A middle aged man and an elderly woman sharing a conversation. A middle aged man and an elderly woman sharing a conversation. A middle aged man and an elderly woman sharing a conversation. A middle aged man and an elderly woman sharing a conversation.

Aging

An image of molecules under a microscope An image of molecules under a microscope An image of molecules under a microscope An image of molecules under a microscope An image of molecules under a microscope

Immune Stress

A woman who is unable to sleep through the night. A woman who is unable to sleep through the night. A woman who is unable to sleep through the night. A woman who is unable to sleep through the night. A woman who is unable to sleep through the night.

Sleep Disruption

A person holding an orange and a donut. A person holding an orange and a donut. A person holding an orange and a donut. A person holding an orange and a donut. A person holding an orange and a donut.

Unbalanced Diet

A man kneeling over after overtraining. A man kneeling over after overtraining. A man kneeling over after overtraining. A man kneeling over after overtraining. A man kneeling over after overtraining.

Overtraining

A woman who is shielding herself from harsh sunlight. A woman who is shielding herself from harsh sunlight. A woman who is shielding herself from harsh sunlight. A woman who is shielding herself from harsh sunlight. A woman who is shielding herself from harsh sunlight.

Sun Exposure

A group of friends drinking alcoholic drinks. A group of friends drinking alcoholic drinks. A group of friends drinking alcoholic drinks. A group of friends drinking alcoholic drinks. A group of friends drinking alcoholic drinks.

Alcohol

A couple laying down on the couch and having a conversation. A couple laying down on the couch and having a conversation. A couple laying down on the couch and having a conversation. A couple laying down on the couch and having a conversation. A couple laying down on the couch and having a conversation.

Sedentary Lifestyle

NAD+ Depletion =
Diminished Cellular Health

NAD+ is a vital coenzyme, naturally produced in the body, that promotes cellular defense, resilience, and repair. As you age, NAD+ declines. Stressors such as intense exercise, immune stress, and sleep disruption also contribute to NAD+ depletion.

Graph showing that NAD+ declines up to 50% between ages 40-60 Graph showing that NAD+ declines up to 50% between ages 40-60 Graph showing that NAD+ declines up to 50% between ages 40-60 Graph showing that NAD+ declines up to 50% between ages 40-60 Graph showing that NAD+ declines up to 50% between ages 40-60
A graph showing Tru Niagen® increases NAD+ by 40-50% after two weeks A graph showing Tru Niagen® increases NAD+ by 40-50% after two weeks A graph showing Tru Niagen® increases NAD+ by 40-50% after two weeks A graph showing Tru Niagen® increases NAD+ by 40-50% after two weeks A graph showing Tru Niagen® increases NAD+ by 40-50% after two weeks

Tru Niagen® Is Supported by Peer-Reviewed Clinical Research

Our patented cellular nutrient increases NAD+ by 40-50% after two weeks.* 15+ published human trials support Niagen®, with more than 40 registered on ClinicalTrials.gov.

A graph showing Tru Niagen® increases NAD+ by 40-50% after two weeks A graph showing Tru Niagen® increases NAD+ by 40-50% after two weeks A graph showing Tru Niagen® increases NAD+ by 40-50% after two weeks A graph showing Tru Niagen® increases NAD+ by 40-50% after two weeks A graph showing Tru Niagen® increases NAD+ by 40-50% after two weeks

Why Is Cellular Health So Important?

The best way to maintain your overall well-being is to get to the core of your body. Your cells are the foundation of your health. They work tirelessly to keep you resilient. Cellular care doesn’t just revitalize one part of you—it nourishes every cell, supporting all of you.

Video Transcript

OPEN ON ROB FRIED AT CHROMADEX HQ

Rob Fried is the Chief Executive Officer at ChromaDex, the makers of Tru Niagen.®

Voice Over: People need to understand the importance of this thing called NAD+. Our NAD+ levels begin to decline at an early point in our life.

CUT TO ANIMATION OF THE HUMAN BODY

Voice Over: From head to toe, your body is made up of trillions of cells. Each one hard at work, they perform their specific functions to keep you healthy and resilient.

TRANSITION TO ANIMATION OF CELLS

Voice Over: To keep up with all the work, a sufficient supply of an essential molecule called NAD+ must be maintained. NAD+ must transform into NR, Nicotinamide Riboside, or Niagen®, which is optimized for crossing into each cell. Once in the cell, NR is rapidly converted into NAD+. Cells function best when they have a healthy supply of NAD+ on hand. When they don’t, they struggle to perform their normal functions, which include creating ATP for energy, repairing your cells, and supporting healthy mitochondria. 

FADE TO ANIMATION OF STRESSORS

Voice Over: Many common lifestyle factors that can decrease your cells’ NAD+ supply include: stress on the immune system, intense exercise, alcohol consumption, sun exposure, poor diet, time zone disruption, and even aging itself.

FADE TO ANIMATION OF CELLS WITH NR

Voice Over: Over 6 human clinical trials have demonstrated that daily supplementation with NR, known as NIagen®, can safely and effectively elevate your NAD+ levels, giving each one of your hard working cells exactly what it needs to perform at its best.

CUT TO DR. CHARLES BRENNER

Dr. Charles Brenner is a member of the Scientific Advisory Board at Chromadex and is the world’s foremost authority on NAD+ metabolism.

Voice Over:ChromaDex has developed Nicotinamide Riboside that has been safety tested.

CUT TO DR. YASMEEN NKRUMAH-ELIE

Dr. Yasmeen Nkrumah-Elie is the Director of External Research at ChromaDex and the External Research Program (CERP).

Voice Over: We are now inVoice Overlved in 70% of the clinical research that’s being conducted on nicotinamide riboside.

CUT TO DR. BRUCE GERMAN

Dr. Bruce German is a Member of the Scientific Advisory Board at Chromadex and is a leading NAD+ Researcher.

Voice Over:Maintain activity as you age, that's why we do science

END SCENE

An image of the Tru Niagen bottle. Cellular Health for Life.

Our patented ingredient has been reviewed and accepted by the four most rigorous regulatory bodies in the world—US FDA, Health Canada, European Commission, Therapeutic Goods Administration of Australia.

Video Transcript

OPEN

A woman stands in a supermarket with Tru Niagen displayed behind her.

Voice Over: Did you know you can address one of the root causes of aging by targeting all the cells in your body?

CUT TO: An image of a Tru Niagen Bottle

Voice Over: Try Tru Niagen – Researched by the world’s top scientific institutions and backed by over 200 scientific studies and 30 patents.

CUT TO: A video that shows a human taking Tru Niagen and nicotinamide riboside (the main ingredient) going inside a cell. The cell visually looks healthier after Tru Niagen enters.

Voice Over: Tru Niagen is proven to increase NAD, to support brain health, heart, and muscle health, and energy production that starts in your cells.

CUT TO: A woman holding a Tru Niagen bottle in a super market.

Voice Over: Address one of the root causes of aging... with Tru Niagen – Search Tru Niagen to learn more.

Explore the Science In Our Blog

What is a coenzyme? Why is NAD+ important? Learn more from our blog to help better understand the core of our product. We take complex science and distill it down to everyday language, enriching you with knowledge on cellular health.

NAD+ molecule NAD+ molecule NAD+ molecule NAD+ molecule NAD+ molecule

What Is NAD+ and How Does It Affect Aging?

Understand the inner workings behind the coenzyme NAD+ and why it’s essential for your health.
Explore
molecular model of nicotinamide riboside molecular model of nicotinamide riboside molecular model of nicotinamide riboside molecular model of nicotinamide riboside molecular model of nicotinamide riboside

What Is Nicotinamide Riboside?

Explore nicotinamide riboside (NR), the groundbreaking micronutrient behind Tru Niagen® that's making headlines as the "healthy aging" vitamin.
Explore