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ONE OF THE MOST WELL RESEARCHED PATENTED SUPPLEMENTS ON THE MARKET**; BACKED BY
2 Nobel Prize
Winners
40+ Patents
300+ Published Scientific
Studies
275+ Global Research
Collaborations
![Amazon 4.5 Review](https://images.ctfassets.net/5m9e8wzpr5dd/1zGWytOqcxDBEqUnIUC0hk/4cba1a1d55b7d3387942a66324d505c6/stars-amazon.png)
Support Whole-Body Health
At the Cellular Level
Unlock the power of one of the most innovative and well-researched supplements available: Tru Niagen®. Backed by decades of groundbreaking science, Tru Niagen® addresses aging and the effects of lifestyle stressors at the cellular level.
It all begins within your 37.2 trillion cells, fueled by a vital molecule called NAD+ (nicotinamide adenine dinucleotide). By replenishing your NAD+ levels with Tru Niagen, you support your body’s natural ability to maintain energy, vitality, and overall health – from the inside out.
![Stressors Home Page Video](https://images.ctfassets.net/5m9e8wzpr5dd/7o9HBGRGqLFWizLUp6BWGm/3a825809c5f0e5b366eca32e655e9a9a/Video_500x500.png)
OPEN ON A BODY MADE UP OF CELLS.
You are made up of 37.2 trillion cells.
THE CELLS ANIMATE/IGNITE, SHOWING ACTIVITY THROUGHOUT THE BODY.
They never stop working so you can keep being you.
CUT TO MONTAGE OF SCENES FROM THE OUTSIDE WORLD OF STRESSORS.
Day in and day out, your cells are also in constant conflict with stressors great and small. In this conflict, they incur damage.
CUT TO CELL ANIMATION SHOWING THE “FACTORY” OF THE CELL IN ACTION AND ANIMATE IN NAD+ MOLECULE.
There’s an all-important molecule called NAD+ that’s vital to cellular function. It’s depleted by stressors, too, and also declines naturally as you age.
SHOW THE CELLULAR FACTORY WEAKENING/DYING WITH LESS NAD+. ZOOM OUT TO THE WHOLE BODY, THE ACTIVITY IS DIMMING/GOING DARK.
As NAD+ declines, your cells are less able to withstand the effects of the many stressors you encounter.This decline is at the core of the aging process.
CUT TO OR SWIPE IN REVEAL OF TRU NIAGEN
Tru Niagen was made to support your cells in the daily battle against stressors.
SOME VISUAL GOING INTO THE CAPSULE > NAD+ GOING UP
The key active ingredient in Tru Niagen embodies over 50 years of science, and is clinically proven to boost your NAD+ levels.
BACK TO THE CELL VIEW, WAKING UP AND RUNNING SMOOTHLY AGAIN
Take up the fight against stressors. Reclaim energy for your 37.2 trillion cells. Transform the way you age starting today.
ZOOM OUT AGAIN TO WHOLE BODY BACK IN ACTION
END CARD
Tru Niagen: The Science of Healthier Aging
Unlock Cellular Energy
with Tru Niagen
NAD+ is vital for your cells' survival and function, fueling processes like energy production and cellular repair. Unfortunately, NAD+ levels naturally decline from birth, accelerating around age 30, and dropping by up to 65% by age 70.
Every cell in your body uses NAD+ to combat oxidative stress and metabolic challenges. Even in a low-stress environment, NAD+ naturally diminishes over time. Thankfully, Tru Niagen® helps restore your NAD+ levels, supporting your cells' crucial energy and repair mechanisms.
![NAD+ Declines by Up to 65% Between Ages 30 and 70](https://images.ctfassets.net/5m9e8wzpr5dd/4XGMLDjhndpUTbgEzFM3L7/7d13592183d0a5a4179fbc61e0a5b6c5/2022_09_Brand_NADdeclines_500x500_V2.gif)
EXPLORE THE BENEFITS OF TRU NIAGEN® PRODUCTS
HEALTHY AGING*
Combat the effects of aging on your 37.2 trillion cells.
Healthy AgingBRAIN*
Support the organ through which you experience everything.
Brain HealthHEART*§
Help fuel your heart cells and keep the beat going strong.
Heart Health§In combination with a healthy lifestyle.
MUSCLE*
Energize the cells that keep you moving.
Muscle HealthIMMUNE*
Boost your innate immunity from within and without.
Immune HealthCELLULAR HEALTH*
Maintain healthy mitochondria and recover from damage.
Cellular HealthLIFESTYLE STRESS MANAGEMENT*‡
Counterbalance the stressors your body encounters every single day.
Lifestyle Stress Management‡Specific to physiological (not mental) stress.
![](https://images.ctfassets.net/5m9e8wzpr5dd/7mdVCXvcBpA703JmwKZgrJ/021f32590724592299bb5044d8f0ce62/HeartHealth_600x600.png)
![](https://images.ctfassets.net/5m9e8wzpr5dd/7bEsKZ8rHUsoi2SwN6B006/119e8926b0aa395b0ad099826b31cc60/HeartHealth_600x600.png)
![](https://images.ctfassets.net/5m9e8wzpr5dd/2V28EaYIovHUO3Rda1NMg6/2b204c81eec6c20f6b2ee619937f2fa3/HeartHealth_600x600.png)
Help fuel your heart cells and keep the beat going strong.
Heart Health§In combination with a healthy lifestyle.
![An image of a telomere cell](https://images.ctfassets.net/5m9e8wzpr5dd/4mWw2rkN68he6p9Qkqs9Jx/47d7258cb0a8fb0697c7431be8e8a9de/LifestyleStressManagement_600x600.png)
![An image of a telomere cell](https://images.ctfassets.net/5m9e8wzpr5dd/4mWw2rkN68he6p9Qkqs9Jx/47d7258cb0a8fb0697c7431be8e8a9de/LifestyleStressManagement_600x600.png)
![An image of a telomere cell](https://images.ctfassets.net/5m9e8wzpr5dd/4mWw2rkN68he6p9Qkqs9Jx/47d7258cb0a8fb0697c7431be8e8a9de/LifestyleStressManagement_600x600.png)
Counterbalance the stressors your body encounters every single day.
Lifestyle Stress Management‡Specific to physiological (not mental) stress.
Meet Our Star Supernutrient
![](https://images.ctfassets.net/5m9e8wzpr5dd/3pcKnsVFHv4syqT3dti3ZL/ead70a9424241404ea1f9916f6effaf5/nr_star_nutrient_500x500_1.png)
![](https://images.ctfassets.net/5m9e8wzpr5dd/7n3c4tzE39UZtEETEb86tT/6c87fba06b5cac63b0340abf2a43f76a/nr_star_nutrient_500x500_2.png)
![](https://images.ctfassets.net/5m9e8wzpr5dd/2nDujSw96egIilWG7NHrmd/67ca795ac812708a8b873d4e3d4179c4/nr_star_nutrient_500x500_3.png)
Your cells thrive on NAD+, a coenzyme essential for energy production and cellular repair – powering whole-body health at the cellular level. Tru Niagen contains NR (Nicotinamide Riboside), the most efficient precursor to NAD+, known to boost NAD+ levels by up to 150% in most individuals in as little as two weeks.
![Microscope](https://images.ctfassets.net/5m9e8wzpr5dd/7MRt5lK6W1QRbhzu0EXKBj/d812c0668659a73eb337ebc01db55fe9/microscope.png)
BACKED BY WORLD-LEADING SCIENTISTS
Tru Niagen, powered by ChromaDex, leverages nearly 25 years of scientific excellence. Our foundation is solidified by an esteemed scientific advisory board, including Nobel Prize laureates Sir John Walker (Cambridge) and Dr. Roger Kornberg (Stanford).
Our Chief Scientific Advisor is Dr. Charles Brenner, a world-leading pioneer in NAD+ research, who discovered the NAD-boosting potential of our star ingredient, NR. Our commitment to cutting-edge research and innovation drives our mission to enhance health and longevity.
CULTURAL TRAILBLAZERS
Prominently featured in leading scientific journals and renowned publications. Endorsed by elite athletes and top influencers. Recognized globally for our transformative impact on health and performance.
![person](https://images.ctfassets.net/5m9e8wzpr5dd/1Iha8yKE0ugoCqGf50UBcq/b110a84627317c9007df4a0cfadcb019/DrJimLavalle_200x200.png)
Tru Niagen stands out as the leading, gold-standard NAD+ supplement…. Its ability to effectively boost NAD+ levels and support mitochondrial function is crucial for maintaining cellular resilience, energy metabolism, and overall cellular repair. Further, it features patented nicotinamide riboside (NR), which is the most efficient NAD+ precursor available.
Dr. Jim LaValle Clinical Pharmacist, CEO of Metabolic Code Enterprises, and ChromaDex Consultant
![person](https://images.ctfassets.net/5m9e8wzpr5dd/50z0viFbjNbAsNF7hE43P0/af54ee631c30745273032aa40b720115/Jen-Cohen.png)
I recommend this to everyone I know. Tru Niagen gives me the sustained energy and resilience to stay fit while staying busy with podcast recordings, writing, and being a mom of two energetic young kids.
Jennifer Cohen Bestselling Author, Wellness Educator, Podcast Host, Serial Entrepreneur, and Tru Niagen Partner
TRANSFORM THE WAY YOU AGE
Follow us @truniagen for daily inspiration to stay committed to your healthy aging goals.