Video Transcript
You are made up of 37.2 trillion cells.
They are always on,
working constantly so you can keep being you
and living a healthy, fulfilling life.
Day in and day out,
you and your cells face stressors great and small.
Things like pollutants,
sleep disruption,
an unbalanced diet,
immune stress,
physical inactivity,
and the biggest but most invisible stressor of all—
the passage of time.

Stressors can damage your cells,
affecting how they make energy (via the mitochondria),
how resilient they are,
and how capable they are of repair.
Cellular function is complex,
but there’s a molecule called NAD+
(or nicotinamide adenine dinucleotide)
that’s vital to cellular health.
NAD+ is depleted by repeated exposure to stressors.
It’s also depleted naturally over time as you age.
As NAD+ declines,
your cells are less able to withstand the effects
of the many stressors you encounter every day.
Which means more cellular damage,
which means less NAD+,
which means—you get the idea.
This feedback loop of cellular stress and NAD+ depletion
accelerates the signs of aging over time.
Tru Niagen was made to support your cells
in the daily battle against stressors.
The key active ingredient in Tru Niagen
embodies over 50 years of science
and is backed by some of the world’s top scientific institutions.
It’s clinically proven to safely
and effectively boost your NAD+ levels.
So you can fight back against stressors.
Reclaim energy for your 37.2 trillion cells.
And transform the way you age.
Tru Niagen: The Science of Healthier Aging
Video Transcript
Video Transcript

Tru Niagen® 100mg

Name: Tru Niagen | 100mg Capsules
Brand: Tru Niagen
Price: 19.97 USD
Availability: InStock
Rating: 4.3 (126 reviews)

304 CUSTOMER REVIEWS

If you’re brand-new to Tru Niagen, this introductory serving size is a great option to ease into your healthy-aging journey. Experienced users: Add extra Niagen in small increments to find the serving size that’s perfect for you. Show More

Benefits

Supports heart*, brain, muscle, immune (with Tru Niagen Immune) health, cellular energy production and repair. Clinically proven to boost nicotinamide adenine dinucleotide (NAD+), which is vital to life as we know it.

Our Star Ingredient

The key active ingredient in Tru Niagen is Niagen®, our patented, safety-reviewed form of nicotinamide riboside (NR), a precursor to NAD+. Niagen was designed to easily pass through your cell walls and facilitate NAD+ production more efficiently than any other NAD+ supplement or precursor.
Vegetarian capsules are formulated without gluten or nuts, and do not contain caffeine, animal byproducts, artificial flavors or colors. See nutrition facts on label for more information.
FDA notified as GRAS (Generally Recognized as Safe) and successfully notified to the FDA as a New Dietary Ingredient.
NSF Certified for Sport®—this certification means that Tru Niagen is made to current Good Manufacturing Practice (cGMP) standards, tested to confirm the level of Niagen in the product, and to confirm the absence of over 270 athletic banned substances and harmful contaminants. Approved for sale globally in Canada, the EU, Australia, New Zealand, and Brazil.
Visit this page for more about our quality.

Serving Recommendations

Tru Niagen is meant to be taken daily to support increased NAD+ levels. Feel free to start at just 100mg and add more as you get comfortable. You might stick with that amount, or you might feel best taking 300mg (our recommended baseline serving), or you might want to take even more. Studies have shown a more pronounced boost in NAD+ levels from taking as much as 1,000mg daily, and Tru Niagen is safe to consume up to 2,000mg per day.
If you’re already taking Tru Niagen, 100mg capsules are a great way to optimize your NAD-boosting regimen and stack little by little to see if anything changes by taking extra Niagen. Please note that everyone’s experience will be different and is greatly dependent on your overall health and other factors.

*In combination with a healthy lifestyle.

30 Count

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your price

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Start Slow, or Push Your Limits

Tru Niagen 100mg serves two needs. If you’re new to Tru Niagen, this is an introductory serving size that allows you to ease into using the product and see how it works for you. If you’re already reaping the benefits of taking Tru Niagen, 100mg capsules are a great way to optimize your NAD-boosting regimen and stack little by little to see if anything changes by taking more than your usual serving. The more you take, the more pronounced of a boost in your NAD+ levels, and taking more over time means you’ll sustain higher NAD+ levels, too.

Why Should You Take More Tru Niagen?

Reason #1: Your Body Needs Extra NAD+ in Times of Stress

In times of physiological stress—such as lack of sleep, excess sun exposure, overeating/drinking—your body needs more NAD+ to perform the same functions that might require less under more ideal circumstances. And did you know that NAD+ levels can drop by up to 80% when you’re dealing with immune health challenges? That’s why it can be a good idea to take more on days when you’re feeling depleted.

Reason #2: Studies Show Positive Results from Extra Niagen

Taking more Tru Niagen daily can increase your NAD+ levels more substantially and more quickly. So even if you’re not facing major physiological stressors, you can still benefit from taking extra Niagen. Try adding additional 100mg capsules and see how you feel. It’s safe to consume up to 2,000mg per day.

Graph shows studies have shown a more pronounced boost in NAD+ levels from taking as much as 1,000mg daily, and Tru Niagen is safe to consume up to 2,000mg per day.

What to Expect

24 Hours

When you take your first serving of Tru Niagen, the capsule passes through your esophagus and the contents dissolve in your stomach. Nicotinamide riboside (NR), the active supernutrient, is absorbed through your stomach and intestines and is then transported to the cells throughout your body. Unlike other NAD+ precursors, NR is easily able to pass through cell walls. Inside your cells, the NR is used to produce NAD+, which will be used to produce cellular energy and to aid in the process of cellular repair. With daily use, Tru Niagen will slowly start to increase the amount of available NAD+ in your body to help your 37.2 trillion cells thrive.

2 Weeks

Normally, you lose up to 65% of your NAD+ between age 30 and 70. But after two weeks of consistent supplementation with Tru Niagen, it’s possible that you’ve course-corrected this decline by increasing your NAD+ levels. Depending on the stressors you face regularly and on your general lifestyle habits, you may notice different effects. Whether you can feel anything or not, the increased NAD+ is working to help support your cells, and this is especially important for your most metabolically and energetically demanding tissues, like your brain, heart, skeletal muscle, liver, kidneys, and skin. These tissues need a great deal of NAD+ to function properly.

4 Weeks

After four weeks of consistent, daily supplementation with Tru Niagen, you’ll reach a new, elevated baseline NAD+ level, and you might be noticing more improvements to your overall health and well-being, or subtle changes here and there. Whether you notice changes or not, you’re replenishing much of what years of time and stress have stolen from your cells. Now is the time to stay consistent, and to consider starting to take 1-3 capsules of Tru Niagen 300mg daily for an even more pronounced NAD+ increase. Remember, NAD+ plays a constant, 24/7 role in keeping your cells in shape. So there are long-term benefits to maintaining elevated NAD+ consistently over time. This is why many of our subscribers have been taking Tru Niagen for years.

Customer Reviews

All our reviews are written and provided by real, repeat customers or subscribers. However, FDA and FTC regulations prohibit us from posting every review that is submitted.

Frequently Asked Questions

Have a question not answered here? Check out our FAQs.

What Should I Expect To Feel?

As with any supplement or new health routine, your experiences will vary depending on your age, diet, exercise, and sleep habits. Tru Niagen® will start increasing NAD levels shortly after you take it and will continue to maintain those elevated NAD levels with regular supplementation. It may take some time to feel the benefits of increased NAD (promoting cellular repair, increasing cellular energy, etc.), but ultimately Tru Niagen® is helping your cells remain energized and resilient in the face of everyday stresses.*

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

How is Tru Niagen^® different from the other vitamin B3s?

The B3 vitamins have one thing in common: they are all building blocks cells can use to make more NAD. Nicotinic acid, nicotinamide, and nicotinamide riboside can all be turned into NAD, but cells use different recipes that require different amounts of energy and numbers of steps to make NAD out of each B3. Some B3s also come with some unwelcome side effects: nicotinic acid can cause an uncomfortable flushing response while nicotinamide can inhibit the activity of cellular health-promoting sirtuins.

We’ve written an entire post about the differences between NR and the other B3 vitamins, you can read it here.

How Does Tru Niagen^® Work?

Tru Niagen® increases levels of a key cellular resource known as NAD. Nicotinamide adenine dinucleotide (or NAD) is found in every living cell and is essential to a healthy cellular metabolism. While NAD is produced during energy generation, it’s also constantly being consumed. We use NAD whenever we eat, drink, sleep, or breathe. Studies also show our NAD levels decline as we age by as much as 50% between the ages of 40–60. Because NAD is essential to energy generation, the less we have of it, the harder it is for our cells to stay healthy as we age.

In 2004, Dr. Charles Brenner discovered that a unique form of vitamin B3 (nicotinamide riboside, or NR) was also an NAD precursor. Since then, multiple human clinical trials have shown NR safely and effectively increases NAD.

Tru Niagen® contains the patented and only known FDA-safety notified form of nicotinamide riboside, delivered straight to your door.

Explore the Science In Our Blog

What is a coenzyme? Why is NAD+ important? Learn more from our blog to help better understand the core of our product. We take complex science and distill it down to everyday language, enriching you with knowledge on cellular health.